Friday memo
Free · every Friday

What it costs to get a customer, every Friday

A short email for roofing and restoration owners: the numbers that moved, what demand looks like, and one thing to do Monday. Public sources only, every number dated.

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  • The Board: cost per click and per lead by source, with sources
  • What moved this week, and why
  • Demand pulse: searches and storm activity
  • One question reader poll, anonymous

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