General construction & remodeling: cost per lead
Cited cost-per-lead benchmarks for general construction & remodeling contractors. Gaps are marked; submit yours below.
| Trade | Channel | Metric | Figure | Period | Source |
|---|---|---|---|---|---|
| General construction & remodeling | Google LSA | Remodeling contractor, avg per charged lead (5 campaigns) | $108.32 avg / $102.56 median (p10–p90 $73.30–$127.49) | Oct 2026 (last 12 mo) | 99 Calls LSA Cost Estimator checked 2026-10-19 |
| General construction & remodeling | Google LSA | General contractor, avg per charged lead (3 campaigns, small sample) | $135.25 avg / $56.37 median (p10–p90 $27.01–$144.42) | Oct 2026 | 99 Calls LSA Cost Estimator checked 2026-10-19 |
| General construction & remodeling | Google Ads | Construction & Contractors (General) median search CPL | $165.67 | Apr 2024–Mar 2025 | LocaliQ 2025 Home Services Benchmarks checked 2026-10-19 |
| General construction & remodeling | Angi | General contracting / remodeling reported lead cost | $40–$100+ per lead, ~ $300/yr membership | 2026 | ProLicensed checked 2026-10-19 |
| General construction & remodeling | Angi | Remodeling Angi/HomeAdvisor lead cost (client-reported) | $87–$142 | Sep 2026 | Eclipse Marketing checked 2026-10-19 |
| General construction & remodeling | Storm-lead sellers | Cost per lead / appointment | no data yet | — |
This month's tracker presented by [Your contractor software here]. (placeholder)
Is my CPL good?
Submit your cost per lead (anonymous)
Takes a minute. No company names are published. Open the form in a new page if it doesn't load.
Get the monthly TradeCPL report
One email a month. New numbers by trade, channel and city.