How the data works
- Neutral. We don't sell leads, run ads for contractors or take a side between lead sources. We report what roofers pay, wherever the lead comes from.
- Consented. Every contributor agrees to our contribution terms before sharing: their numbers are used for their own comparison and in anonymous totals.
- Anonymized. We never publish or share names, companies or contact details. Only totals by trade, lead source and metro.
- At least 10 businesses. Nothing is published for a group under 10 businesses. Until then you'll only see a count, like "4 of 10".
- No business over 25%. If one company carries more than 25% of a group's weight, the group stays unpublished.
- Checked. Plausibility checks, duplicate checks and outlier trimming on every report. Full methodology.
What partners get
- First look. Early access to each new city and lead source as it reaches 10 roofers, before it goes public.
- A say in what we measure. Tell us which numbers your customers need most: cost per lead, cost per signed job or close rate by source.
- Co-branding, later. Once the first Roofing Lead Cost Index is published, partners who help roofers contribute can co-brand index editions.
We start with roofing in Dallas–Fort Worth, Houston and Denver, across Google Guaranteed (LSA), Google search ads and Angi. See the live progress.
Want in? Email [email protected]. We reply within two business days.