| TradeCPL | Friday memo · Issue 1
Friday, Oct 30, 2026 |
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Roof repair searches doubled in Dallas and Denver
Hey, This is the first TradeCPL Friday memo. Every week we look at what roofing and restoration contractors in DFW, Houston and Denver are paying to get a customer, from public numbers only. Every number below says where it came from, what period it covers and the day we checked it. If nobody publishes a number, we say not available. |
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Prices The BoardGoogle search clicks, local DMA. Source: Google Keyword Planner (Google Ads API), Oct 2025 to Sep 2026 average, checked Oct 20, 2026. A click is not a lead. | Roof repair searches ("roof repair", "roof leak repair", and similar) | | Dallas-Ft. Worth DMA | $37.39 /click | | Houston DMA | $43.28 /click | | Denver DMA | $36.36 /click |
| Roof replacement searches | | Dallas-Ft. Worth DMA | $56.01 /click | | Houston DMA | $28.94 /click | | Denver DMA | $35.69 /click |
| Water damage restoration searches | | Dallas-Ft. Worth DMA | $69.48 /click | | Houston DMA | $105.32 /click | | Denver DMA | $83.17 /click |
Cost per lead, national context (no public metro number exists for these markets) | • | Roofing, Google LSA: $114.57 median per charged lead (99 Calls LSA estimator, 13 campaigns, last 3 months, checked Oct 20, 2026) | | • | Roofing, Google search ads: $285 median per lead (99 Calls Google Ads benchmarks, Jan to Sep 2026) | | • | Water damage, Google LSA: $98.74 median per charged lead (99 Calls LSA estimator, 8 campaigns, Oct 2026) | | • | Water damage, Google search ads: $637 middle per lead (99 Calls Google Ads benchmarks, Jan to Sep 2026) |
Local LSA notes | • | Houston water damage: tracked Texas LSA leads $206 to $572 each (HomeProCalls, Aug 2026) | | • | Denver, all home-service trades: $65+ per unique LSA lead, Colorado among the priciest states (SearchLight Mar 2026, via KeptRing, directional) | | • | Dallas roofing: $200+ per LSA lead for several weeks after a big hailstorm (RankLocall, undated, so treat it as a story, not a number) |
Cost per signed job: not available. No public source publishes it for these markets.
Angi and Thumbtack, metro level: not available. Neither publishes metro lead prices for these trades. |
Full tables: tradecpl.com/markets/ |
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This month What movedThis is issue 1, so there's no last week to compare against yet. Here's the month-over-month change in search demand instead (Google Keyword Planner, Aug 2026 vs Sep 2026, checked Oct 20, 2026):  | • | Roof repair searches in Dallas-Ft. Worth went from 4,210 to 8,790 a month. That's about 2.1x. | | • | Roof repair in Denver went from 3,020 to 5,890 (about 2x). Hail damage roof searches went from 360 to 880. | | • | Fire and smoke damage searches in Dallas-Ft. Worth jumped from 400 to 3,670. | | • | Water damage searches climbed in all three metros: Dallas-Ft. Worth 2,300 to 4,850, Houston 2,160 to 3,220, Denver 1,320 to 2,720. | | • | Gutter searches fell in Houston (1,440 to 1,100) and Denver (1,500 to 1,090). |
From next week we'll compare click prices and demand week over week. |
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Demand Demand pulseSeptember was the peak month of the last 12 for repair and water damage searches in most of our markets. Source: Google Keyword Planner, Oct 2025 to Sep 2026, checked Oct 20, 2026. | • | Roof repair: September was the 12-month high in DFW, Houston and Denver. | | • | Water damage restoration: September was the 12-month high in all three. | | • | Roof replacement peaked in August in Dallas-Ft. Worth and Denver, and July in Houston. | | • | Mold remediation peaked earlier: July in Dallas-Ft. Worth and Houston. |
Busy demand usually means busy auctions. When everyone in your metro turns their budget up at once, clicks cost more. |
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One tap Reader pollOne question, one tap, anonymous. No name, no email. Where did your best customer in the last 90 days come from? |
We'll share totals once 20 or more people answer. |
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Action Do this MondayPull your search terms report for the last 30 days and sort by cost. Roof repair and water damage clicks run $36 to $105 in these metros, so a few junk searches ("roof repair DIY", "water damage insurance claim lawyer", job seekers) add up fast. Add the junk as negative keywords before the next storm push. |
That's it for this week. Forward this to someone who'd use it. They can sign up at tradecpl.com/subscribe/ |
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