2-minute quiz

What are you really paying per lead and per job?

Most contractors don't know their cost per lead. Enter your monthly spend by channel, roughly how many leads you get and how many jobs you close. You'll see your numbers instantly next to the published benchmarks.

Your numbers

Rough monthly numbers are fine. Everything is calculated in your browser, and nothing is sent or saved.

Your results

Enable JavaScript to see results instantly. Or do it by hand: cost per lead = total spend ÷ leads, close rate = jobs ÷ leads, and cost per job = total spend ÷ jobs. Then compare with the tracker.

Want the full picture?

Get the free CPL benchmark report. Share your numbers and see how you compare in your market, by channel. Anonymous, and we only publish aggregates.

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Free tools: budget and agency fees

Two questions most contractors can't answer yet. Calculated in your browser, nothing saved.

How much should I spend on marketing? →Is my agency fee fair? →