Lead costs 18 publishers
What contractors pay per lead, appointment or signed job, from trackers, studies and published campaign data.
- 99 Calls Google Ads benchmarks99calls.com
- Jan–Sep 2026Checked Oct 20, 2026
- 99 Calls LSA Cost Estimator99calls.com
- Oct 2026 · roofing contractorChecked Oct 20, 2026
- Oct 2026 (last 3 mo) · water damage restorationChecked Oct 20, 2026
- Oct 2026 (last 12 mo) · remodeling contractorChecked Oct 20, 2026
- Oct 2026 · water damage restorationChecked Oct 20, 2026
- Oct 2026 · remodeling contractorChecked Oct 20, 2026
- Undated · roofing contractorChecked Oct 20, 2026
- 99 Calls restoration report99calls.com
- Jan 2024–mid-Jun 2026 (107 advertisers, $1.9M+ spend) · google ads lead costs for water damage restorationChecked Oct 20, 2026
- Jan 2024–Jun 2026 · google ads lead costs for water damage restorationChecked Oct 20, 2026
- 2024–May 2026 · google ads lead costs for water damage restorationChecked Oct 20, 2026
- Jan 2024–mid-Jun 2026 · google ads lead costs for water damage restorationChecked Oct 20, 2026
- AdGenius LSA benchmarkadgenius.com
- Jun–Sep 2026Checked Oct 20, 2026
- Eclipse Marketingeclipsemarketing.io
- Sep 2026Checked Oct 20, 2026
- HomeProCallshomeprocalls.com
- 2026 · water damage leads cost houstonChecked Oct 20, 2026
- Undated · water damage leads cost houstonChecked Oct 20, 2026
- KeptRing (citing SearchLight Digital)keptring.com
- UndatedChecked Oct 20, 2026
- LeadTruffleleadtruffle.co
- 2025–2026Checked Oct 20, 2026
- LocaliQ 2025 Home Services Benchmarkslocaliq.com
- Apr 2024–Mar 2025Checked Oct 20, 2026
- ProLicensedprolicensed.com
- 2026Checked Oct 20, 2026
- Qualified Remodeler 2026 Top 500qualifiedremodeler.com ↗
- 2025 data, pub. Aug 2026Checked Oct 20, 2026
- RankLocallranklocall.com
- Undated · google lsa cost per lead roofingChecked Oct 20, 2026
- 2026 · google lsa cost per lead roofingChecked Oct 20, 2026
- Roofing Data (Substack)roofingdata.substack.com
- Jun 2026Checked Oct 20, 2026
- SearchLight Digitalsearchlightdigital.io
- Q1 2026Checked Oct 20, 2026
- Service Hero Marketinggowithhero.com
- 2026Checked Oct 20, 2026
- Stoy Mediastoymedia.com
- May 2026Checked Oct 20, 2026
- Tack Tools Protacktoolspro.com
- Mar–Sep 2026Checked Oct 20, 2026
- The Booking Flowthebookingflow.com
- 2026Checked Oct 20, 2026
Click prices 2 publishers
What one ad click costs on Google. A click is not a lead; it usually takes several clicks to get one call.
- Ahrefs Keywords Explorer (US)ahrefs.com
- Undated · keywords explorerChecked Oct 20, 2026
- Oct 2026 · keywords explorerChecked Oct 20, 2026
- Google Keyword Planner (Google Ads API), Oct 2026ads.google.com ↗
- Oct 2026 (last 12 months) · keyword plannerChecked Oct 20, 2026
- Undated · keyword plannerChecked Oct 20, 2026
Referral fees 2 publishers
What insurance referral programs charge, as a share of each job you sell through them.
- Alacrity Solutions network fee addendumem.alacrity.net
- Fees as of May 1, 2020 (the version Alacrity posts for download)Checked Oct 20, 2026
- Contractor Connection (Crawford & Co.) program requirementspropertyinsurancecoveragelaw.com
- Undated program sheet, posted publicly May 2022. May not be current.Checked Oct 20, 2026
Seller-stated prices 5 publishers
Prices that lead sellers state about their own leads. Not audited. We name them so you can check, but we don't link to their sales pages.
- Inquirly (seller's own page)inquirly.com
- Sep 2024Checked Oct 20, 2026
- Networx help center (seller's own page)help.networx.com
- Jun 2023Checked Oct 20, 2026
- RainyLeads (vendor)rainyleads.com
- 2026Checked Oct 20, 2026
- StormLead (vendor)stormlead.co
- 2026Checked Oct 20, 2026
- The Lead Giants (vendor)theleadgiants.com
- Aug 2026Checked Oct 20, 2026
Context and bidding 10 publishers
Background numbers: platform-wide averages, bid costs and bid-to-win ratios, and help pages that explain how pricing works.
- Angi Help Centerintercom.help
- UndatedChecked Oct 20, 2026
- Angi Inc. Form 10-Q and earnings releasesec.gov ↗
- Q2 2026 (Apr–Jun)Checked Oct 20, 2026
- Constructing Excellence / MarketingWorks 2014 Bid Cost Survey (UK)constructingexcellence.org.uk
- 2014Checked Oct 20, 2026
- ENR, "Bid-Hit Ratios Provide Valuable Road Map"enr.com
- 2010Checked Oct 20, 2026
- Pavado (citing Swydo 2026 agency pricing benchmarks)pavadotech.com
- Sep 2026Checked Oct 20, 2026
- Pipelineonpipelineon.com
- 2026Checked Oct 20, 2026
- RoofPredictroofpredict.com
- 2026Checked Oct 20, 2026
- Solvo Index / Home Services Marketing Prossolvoindex.com
- 2026Checked Oct 20, 2026
- StructureMstructurem.com
- 2026Checked Oct 20, 2026
- Superior Marketinggetsuperiormarketing.com
- Jul 2026Checked Oct 20, 2026
How we pick and check sources
We re-open every source and match the number to the page, then date it. Many sources are agencies or lead sellers, so we name them and show their website as plain text instead of sending you to their sales pages. Primary sources like Google, government data and published industry surveys are linked. More on how we check numbers.