The board
Houston roofing on Google Local Services Ads
Every number here comes from a public source, with its period, place and the day we checked it. Where nobody publishes a number, it says not available.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Cost per lead, Houston only | not available | No public source publishes a Local Services Ads cost per lead for this trade in this metro. National figures are below. | — | — | No public source found as of Oct 25, 2026 |
| Cost per signed job | not available | No public source publishes this for this trade, metro and channel. We will not estimate it. | — | — | No public source found as of Oct 25, 2026 |
For context
National Google Local Services Ads numbers for roofers
These are country-wide, not Houston. Use them as a yardstick, not a local price.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Average cost per charged lead, roofersAverage cost per charged lead, roofers | $128.18 average · $114.57 median (typical $86.31–$141.81; 13 campaigns, last 3 months)1 | Cost per lead as defined by the publisher; national, not specific to this metro. | Oct 2026 | United States | 99 Calls LSA Cost EstimatorChecked Oct 20, 2026 |
| Cost per unique roofing lead (26 roofers)Cost per unique roofing lead (26 roofers) | $912 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jun 2026 | United States | Roofing Data (Substack)Checked Oct 20, 2026 |
| Cost per lead by market size, slow season vs. storm seasonCost per lead by market size, slow season vs. storm season | Small towns $25–$45 slow season; big metros $55–$85 slow season, $100–$200+ in storm season3 | Cost per lead as defined by the publisher; national, not specific to this metro. | 2026 | United States | RankLocallChecked Oct 20, 2026 |
Also: Houston roofing on Google Ads (search) · All 12 market pages · How we check
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