The board
Houston roofing on Google Ads (search)
Every number here comes from a public source, with its period, place and the day we checked it. Where nobody publishes a number, it says not available.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Roof repair searchesAverage cost per click | $43.28 per click1What it takes to show at the top $18.78–$73.264,230 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Houston TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Gutters & siding searchesAverage cost per click | $27.97 per click1What it takes to show at the top $8.25–$49.991,960 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Houston TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Commercial reroof searchesAverage cost per click | $18.97 per click1What it takes to show at the top $2.76–$65.13980 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Houston TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Roof replacement searchesAverage cost per click | $28.94 per click1What it takes to show at the top $12.99–$45.79720 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Houston TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Commercial roof repair searchesAverage cost per click | $70.27 per click1What it takes to show at the top $26.07–$99.00150 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Houston TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Estimated cost per click, local searches (cross-check)Estimated cost per click, local searches (cross-check) | "roofer houston" $12.00, "houston roofing" $12.00, "roofing company houston" $2.50 per click (est. Google Ads cost per click; monthly searches 350 / 700 / 600). Per click, not per lead.2 | Ahrefs' estimated Google Ads cost per click for the named searches. Per click, not per lead. | Oct 2026 (Ahrefs estimate) | Houston, TX | Ahrefs Keywords Explorer (US)Checked Oct 20, 2026 |
| Estimated cost per click, local searches (cross-check)Estimated cost per click, local searches (cross-check) | "commercial roofing houston" $10.00 per click (est., 300 searches/mo). Per click, not per lead.2 | Ahrefs' estimated Google Ads cost per click for the named searches. Per click, not per lead. | Oct 2026 (Ahrefs estimate) | Houston, TX | Ahrefs Keywords Explorer (US)Checked Oct 20, 2026 |
| Cost per lead, Houston only | not available | No public source publishes a Google Ads cost per lead for this trade in this metro. National figures are below. | — | — | No public source found as of Oct 25, 2026 |
| Cost per signed job | not available | No public source publishes this for this trade, metro and channel. We will not estimate it. | — | — | No public source found as of Oct 25, 2026 |
Demand pulse
Roof repair searches by month, Houston TX DMA
Monthly Google searches for roof repair, roof leak repair, roof repair near me, emergency roof repair. More searches usually means more competition for the same clicks.
2025-103,710
2025-112,520
2025-123,470
2026-014,720
2026-025,450
2026-034,180
2026-044,060
2026-054,040
2026-065,020
2026-074,380
2026-083,910
2026-095,960
For context
National Google Ads (search) numbers for roofers
These are country-wide, not Houston. Use them as a yardstick, not a local price.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Cost per lead on searches that don't name a company like "roof repair near me" (15 roofers, $310k spent)Cost per lead on searches that don't name a company like "roof repair near me" (15 roofers, $310k spent) | $124 average; median $125; best quarter of accounts under $80; worst quarter over $2563 | Cost per lead as defined by the publisher; national, not specific to this metro. | Q1 2026 | United States | SearchLight DigitalChecked Oct 20, 2026 |
| Cost per lead when people search your company name / Google's automated "Performance Max" adsCost per lead when people search your company name / Google's automated "Performance Max" ads | $44 name searches; $64 Performance Max (3 accounts)3 | Cost per lead as defined by the publisher; national, not specific to this metro. | Q1 2026 | United States | SearchLight DigitalChecked Oct 20, 2026 |
| All roofing & gutters search ads (LocaliQ, 3,200+ home-service campaigns): average cost per leadAll roofing & gutters search ads (LocaliQ, 3,200+ home-service campaigns): average cost per lead | $228.15 average cost per lead (Apr 2024–Mar 2025)4 | Cost per lead as defined by the publisher; national, not specific to this metro. | Apr 2024–Mar 2025 | United States | LocaliQ 2025 Home Services BenchmarksChecked Oct 20, 2026 |
| Roofing search ads, middle-of-the-pack cost per lead (15–24 advertisers a month)Roofing search ads, middle-of-the-pack cost per lead (15–24 advertisers a month) | $285 median (monthly medians $271–$368)5 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jan–Sep 2026 | United States | 99 Calls Google Ads benchmarksChecked Oct 20, 2026 |
Also: Houston roofing on Google Local Services Ads · All 12 market pages · How we check
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