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Dallas–Fort Worth roofing on Google Ads (search)
Every number here comes from a public source, with its period, place and the day we checked it. Where nobody publishes a number, it says not available.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Roof repair searchesAverage cost per click | $37.39 per click1What it takes to show at the top $15.98–$84.504,560 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Gutters & siding searchesAverage cost per click | $30.22 per click1What it takes to show at the top $9.93–$67.972,430 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Roof replacement searchesAverage cost per click | $56.01 per click1What it takes to show at the top $10.50–$51.461,200 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Commercial reroof searchesAverage cost per click | $6.09 per click1What it takes to show at the top $4.60–$38.271,190 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Commercial roof repair searchesAverage cost per click | $206.56 per click1What it takes to show at the top $18.07–$104.70230 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Estimated cost per click, local searches (cross-check)Estimated cost per click, local searches (cross-check) | "roofer dallas" $5.00, "dallas roofing" $3.50, "roofing company dallas" $2.00 per click (est. Google Ads cost per click; monthly searches 250 / 450 / 350). This is per click, not per lead.2 | Ahrefs' estimated Google Ads cost per click for the named searches. Per click, not per lead. | Oct 2026 (Ahrefs estimate) | Dallas–Fort Worth, TX | Ahrefs Keywords Explorer (US)Checked Oct 20, 2026 |
| Estimated cost per click, local searches (cross-check)Estimated cost per click, local searches (cross-check) | "commercial roofing dallas" $7.00 per click (est., 450 searches/mo). Per click, not per lead.2 | Ahrefs' estimated Google Ads cost per click for the named searches. Per click, not per lead. | Oct 2026 (Ahrefs estimate) | Dallas–Fort Worth, TX | Ahrefs Keywords Explorer (US)Checked Oct 20, 2026 |
| Cost per lead, Dallas–Fort Worth only | not available | No public source publishes a Google Ads cost per lead for this trade in this metro. National figures are below. | — | — | No public source found as of Oct 25, 2026 |
| Cost per signed job | not available | No public source publishes this for this trade, metro and channel. We will not estimate it. | — | — | No public source found as of Oct 25, 2026 |
Demand pulse
Roof repair searches by month, Dallas-Ft. Worth TX DMA
Monthly Google searches for roof repair, roof leak repair, roof repair near me, emergency roof repair. More searches usually means more competition for the same clicks.
2025-105,360
2025-113,430
2025-123,380
2026-013,860
2026-023,890
2026-034,630
2026-044,820
2026-054,260
2026-065,160
2026-075,370
2026-084,210
2026-098,790
For context
National Google Ads (search) numbers for roofers
These are country-wide, not Dallas–Fort Worth. Use them as a yardstick, not a local price.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Cost per lead on searches that don't name a company like "roof repair near me" (15 roofers, $310k spent)Cost per lead on searches that don't name a company like "roof repair near me" (15 roofers, $310k spent) | $124 average; median $125; best quarter of accounts under $80; worst quarter over $2563 | Cost per lead as defined by the publisher; national, not specific to this metro. | Q1 2026 | United States | SearchLight DigitalChecked Oct 20, 2026 |
| Cost per lead when people search your company name / Google's automated "Performance Max" adsCost per lead when people search your company name / Google's automated "Performance Max" ads | $44 name searches; $64 Performance Max (3 accounts)3 | Cost per lead as defined by the publisher; national, not specific to this metro. | Q1 2026 | United States | SearchLight DigitalChecked Oct 20, 2026 |
| All roofing & gutters search ads (LocaliQ, 3,200+ home-service campaigns): average cost per leadAll roofing & gutters search ads (LocaliQ, 3,200+ home-service campaigns): average cost per lead | $228.15 average cost per lead (Apr 2024–Mar 2025)4 | Cost per lead as defined by the publisher; national, not specific to this metro. | Apr 2024–Mar 2025 | United States | LocaliQ 2025 Home Services BenchmarksChecked Oct 20, 2026 |
| Roofing search ads, middle-of-the-pack cost per lead (15–24 advertisers a month)Roofing search ads, middle-of-the-pack cost per lead (15–24 advertisers a month) | $285 median (monthly medians $271–$368)5 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jan–Sep 2026 | United States | 99 Calls Google Ads benchmarksChecked Oct 20, 2026 |
Also: Dallas–Fort Worth roofing on Google Local Services Ads · All 12 market pages · How we check
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