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Lead prices by trade, service and source
Google Guaranteed ads 12 numbers
$128.18a lead
Average cost per charged lead, roofers
Details
Low $86.31Typical $114.57High $141.81
$128.18 average · $114.57 median (typical $86.31–$141.81; 13 campaigns, last 3 months)
99 Calls LSA Cost Estimator · Oct 2026 · checked Oct 20, 2026
$91a lead
Cost per unique roofing lead (26 roofers)
Details
$91
$25–$200a lead
Cost per lead by market size, slow season vs. storm season
Details
Low $25High $200
Small towns $25–$45 slow season; big metros $55–$85 slow season, $100–$200+ in storm season
$115.70a lead
Water damage, average cost per charged lead (8 campaigns)
Details
Low $81.78Typical $98.74High $278.87
$115.70 average · $98.74 median (middle 80%: $81.78–$278.87; 8 campaigns)
99 Calls LSA Cost Estimator · Oct 2026 (last 3 mo) · checked Oct 20, 2026
$319.67a lead
Disaster restoration, average cost per charged lead (5 campaigns)
Details
Low $124.36Typical $355.03High $445.85
$319.67 average · $355.03 median (middle 80%: $124.36–$445.85; 5 campaigns)
99 Calls LSA Cost Estimator · Oct 2026 · checked Oct 20, 2026
$87–$278a lead
Water damage: low / middle / high end (9 campaigns)
Details
Low $87High $278
$87 · $99 · $278
AdGenius LSA benchmark · Jun–Sep 2026 · checked Oct 20, 2026
$108.32a lead
Remodelers, average cost per charged lead (5 campaigns)
Details
Low $73.30Typical $102.56High $127.49
$108.32 average · $102.56 median (middle 80%: $73.30–$127.49)
99 Calls LSA Cost Estimator · Oct 2026 (last 12 mo) · checked Oct 20, 2026
$132.79a lead
General contractors, average cost per charged lead (3 campaigns, directional)
Details
Low $27.01Typical $56.37High $140.28
$132.79 average · $56.37 median (middle 80%: $27.01–$140.28; 3 campaigns, directional)
99 Calls LSA Cost Estimator · Oct 2026 · checked Oct 20, 2026
$200+a lead
Roofing leads on Google Guaranteed ads, weeks after a big hailstorm (Dallas–Fort Worth)
Details
LSA roofing CPL has reached $200+ for several weeks after a major hailstorm (agency report, no exact date).
$206–$572a lead
Water damage leads on Google Guaranteed ads (Texas, tracked)
Details
Low $206High $572
Water damage restoration: tracked Texas Google LSA leads $206–$572 each; 'water damage repair Houston' top-of-page bid ~$91–$114 per click (agency report, Aug 2026).
$65+a lead
Google Guaranteed leads, all home-service trades (Colorado, one of the priciest states)
Details
All home-service trades: Colorado was among the most expensive states for Google LSA, at $65+ per unique lead (SearchLight Mar 2026 benchmark, labeled directional; as cited by KeptRing).
KeptRing (citing SearchLight Digital) · checked Oct 20, 2026
$65+a lead
Google Guaranteed leads, all home-service trades (Arizona, one of the priciest states)
Details
All home-service trades: Arizona was among the most expensive states for Google LSA, at $65+ per unique lead (SearchLight Mar 2026 benchmark, labeled directional; as cited by KeptRing).
KeptRing (citing SearchLight Digital) · checked Oct 20, 2026
no public numbers yet Roofing: Roof replacement, Roof repair, Commercial reroof, Commercial repair & maintenance, Gutters & siding. Add yours →
no public numbers yet Restoration: Fire & smoke, Mold remediation, Sewage cleanup, Commercial restoration. Add yours →
no public numbers yet Construction: Kitchen remodel, Bath remodel, Additions, Whole-home remodel, New custom home, Commercial GC / tenant improvement. Add yours →
Google search ads 140 numbers
Click or lead? A click is one visit from your ad. It usually takes several clicks to get one call or form, so a lead costs several times a click.
$124a lead
Cost per lead on searches that don't name a company like "roof repair near me" (15 roofers, $310k spent)
Details
Low $80Typical $125High $256
$124 average; median $125; best quarter of accounts under $80; worst quarter over $256
$44–$64a lead
Cost per lead when people search your company name / Google's automated "Performance Max" ads
Details
Low $44High $64
$44 name searches; $64 Performance Max (3 accounts)
$228.15a lead
All roofing & gutters search ads (LocaliQ, 3,200+ home-service campaigns): average cost per lead
Details
$228.15 average cost per lead (Apr 2024–Mar 2025)
LocaliQ 2025 Home Services Benchmarks · Apr 2024–Mar 2025 · checked Oct 20, 2026
$285a lead
Roofing search ads, middle-of-the-pack cost per lead (15–24 advertisers a month)
Details
Low $271Typical $285High $368
$285 median (monthly medians $271–$368)
99 Calls Google Ads benchmarks · Jan–Sep 2026 · checked Oct 20, 2026
$637a lead
Water damage, middle-of-the-pack cost per lead (21–29 advertisers a month)
Details
Low $271Typical $637High $1,346
$637 middle for 2026 (month to month $498–$711); cheapest tenth ~$271, priciest tenth ~$1,346
99 Calls Google Ads benchmarks · Jan–Sep 2026 · checked Oct 20, 2026
$165.67a lead
All general contractor search ads (LocaliQ, 3,200+ home-service campaigns): average cost per lead
Details
$165.67 average cost per lead (Apr 2024–Mar 2025)
LocaliQ 2025 Home Services Benchmarks · Apr 2024–Mar 2025 · checked Oct 20, 2026
$705a lead
Fire & smoke damage search ads, 99 Calls restoration clients: cost per lead
Details
$705
99 Calls restoration report · Jan 2024–Jun 2026 · checked Oct 20, 2026
$165a lead
Mold remediation search ads, 99 Calls restoration clients: cost per lead
Details
$165
99 Calls restoration report · Jan 2024–Jun 2026 · checked Oct 20, 2026
$504a lead
Water damage cost per lead by year, middle (low–high)
Details
Low $288High $1,447
2024 $504 → 2025 $557 → 2026 $676 (2026 = Jan–May)
2024 $504 ($288–$882); 2025 $557 ($306–$1,104); 2026 Jan–May $676 ($347–$1,447)
99 Calls restoration report · 2024–May 2026 · checked Oct 20, 2026
$525a lead
Sewage cleanup search ads, 99 Calls restoration clients: cost per lead
Details
$525 (click price $61.23, 11.7% of clicks became leads)
99 Calls restoration report · Jan 2024–mid-Jun 2026 · checked Oct 20, 2026
$335a lead
Storm / ice dam search ads, 99 Calls restoration clients: cost per lead
Details
$335 (click price $26.34, 7.9% of clicks became leads) · thin data, directional
99 Calls restoration report · Jan 2024–mid-Jun 2026 · checked Oct 20, 2026
$90.92a lead
All home-services search ads (LocaliQ, 3,200+ campaigns): average cost per lead
Details
$90.92 average cost per lead (2025 benchmarks; average click $7.85, 7.33% of clicks became leads)
LocaliQ 2025 Home Services Benchmarks · Apr 2024–Mar 2025 · checked Oct 20, 2026
$28.18a click (not a lead)
Roof replacement: Google search-ad cost per click, US
Details
47,200 searches a month
What it takes to show at the top
$12.44$59.29
Monthly searches, Oct 25–Sep 26: 27,480–66,500 (peak Oct 25)
$28.18 average cost per click; top-of-page bid $12.44–$59.29 (volume-weighted across 4 searches, 47,200 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof replacement | $31.33 | $14.41–$70.74 | 33,100/mo · low competition |
| roof replacement company | $28.62 | $15–$56.89 | 4,400/mo · low competition |
| new roof cost | $17.60 | $3.86–$18.48 | 8,100/mo · medium competition |
| reroof | $15.56 | $8.26–$35.62 | 1,600/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$31.82a click (not a lead)
Roof replacement: cost per click across 20 big metros (DMA-targeted)
Details
20,960 searches a month
Middle half of the 20 metros
$27.94Median $31.82$42.53
$31.82 median metro cost per click (middle half $27.94–$42.53; full range $11.53–$89.19)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Miami-Ft. Lauderdale FL | $89.19 | $20.72–$69.73 | 650/mo |
| Minneapolis-St. Paul MN | $64.22 | $17.20–$58.59 | 590/mo |
| Dallas-Ft. Worth TX | $56.01 | $10.50–$51.46 | 1,200/mo |
| Tampa-St. Petersburg (Sarasota) FL | $53.85 | $14.20–$52.41 | 760/mo |
| Philadelphia PA | $42.75 | $13.76–$58.70 | 870/mo |
| St. Louis MO | $41.87 | $13.64–$56.98 | 490/mo |
| Boston MA-Manchester NH | $38.74 | $13.25–$71.23 | 690/mo |
| Seattle-Tacoma WA | $37.03 | $23.33–$67.50 | 910/mo |
| Denver CO | $35.69 | $15.29–$89.64 | 950/mo |
| Baltimore MD | $31.87 | $18.67–$67.29 | 350/mo |
| New York NY | $31.77 | $13.49–$59.39 | 3,470/mo |
| Washington DC (Hagerstown MD) | $30.59 | $12.68–$65.01 | 2,220/mo |
| Phoenix AZ | $28.99 | $22.91–$69.83 | 500/mo |
| Houston TX | $28.94 | $12.99–$45.79 | 720/mo |
| San Diego CA | $28.03 | $6.82–$49.52 | 290/mo |
| Detroit MI | $27.91 | $13.68–$85.65 | 640/mo |
| Los Angeles CA | $24.75 | $14.83–$50.30 | 1,990/mo |
| Chicago IL | $21.75 | $7.79–$33.43 | 1,240/mo |
| Atlanta GA | $20.21 | $13.91–$61.54 | 1,120/mo |
| San Francisco-Oakland-San Jose CA | $11.53 | $10.72–$40.19 | 1,310/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$40.18a click (not a lead)
Roof repair: Google search-ad cost per click, US
Details
216,200 searches a month
What it takes to show at the top
$14.24$69.62
Monthly searches, Oct 25–Sep 26: 154,700–405,200 (peak Sep 26)
$40.18 average cost per click; top-of-page bid $14.24–$69.62 (volume-weighted across 4 searches, 216,200 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof repair | $40.31 | $14.50–$71.95 | 90,500/mo · low competition |
| roof leak repair | $36.08 | $11.24–$59.36 | 27,100/mo · medium competition |
| roof repair near me | $40.26 | $14.59–$69.26 | 90,500/mo · low competition |
| emergency roof repair | $51.52 | $17.33–$81.89 | 8,100/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$44.11a click (not a lead)
Roof repair: cost per click across 20 big metros (DMA-targeted)
Details
106,970 searches a month
Middle half of the 20 metros
$36.49Median $44.11$56.46
$44.11 median metro cost per click (middle half $36.49–$56.46; full range $27.06–$75.98)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Detroit MI | $75.98 | $24.42–$89.29 | 3,490/mo |
| Miami-Ft. Lauderdale FL | $66.64 | $24.49–$96.87 | 2,800/mo |
| Seattle-Tacoma WA | $61.03 | $27.32–$91.52 | 3,300/mo |
| Tampa-St. Petersburg (Sarasota) FL | $58.14 | $25.20–$96.54 | 3,930/mo |
| Minneapolis-St. Paul MN | $56.56 | $22.25–$80.73 | 2,110/mo |
| Atlanta GA | $56.17 | $25.18–$92.61 | 4,260/mo |
| Phoenix AZ | $53.13 | $20.66–$85 | 3,520/mo |
| Baltimore MD | $51.66 | $23.93–$83.34 | 1,350/mo |
| Washington DC (Hagerstown MD) | $45.24 | $18.05–$68.66 | 5,440/mo |
| St. Louis MO | $44.94 | $18.56–$87.73 | 1,750/mo |
| Houston TX | $43.28 | $18.78–$73.26 | 4,230/mo |
| Philadelphia PA | $39.68 | $18.97–$77.23 | 4,790/mo |
| San Diego CA | $39.53 | $14.68–$54.93 | 1,380/mo |
| Dallas-Ft. Worth TX | $37.39 | $15.98–$84.50 | 4,560/mo |
| Boston MA-Manchester NH | $36.88 | $15.48–$70.75 | 2,680/mo |
| Denver CO | $36.36 | $14.18–$78.39 | 3,360/mo |
| Los Angeles CA | $34.30 | $17.59–$65.06 | 9,490/mo |
| New York NY | $31.67 | $19.80–$60.46 | 35,000/mo |
| Chicago IL | $28.25 | $11.04–$42.76 | 5,440/mo |
| San Francisco-Oakland-San Jose CA | $27.06 | $13.11–$44.08 | 4,090/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$26.16a click (not a lead)
Storm / hail insurance claim: Google search-ad cost per click, US
Details
12,400 searches a month
What it takes to show at the top
$8.86$49.83
Monthly searches, Oct 25–Sep 26: 5,870–18,900 (peak Sep 26)
$26.16 average cost per click; top-of-page bid $8.86–$49.83 (volume-weighted across 4 searches, 12,400 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| hail damage roof | $23.76 | $6.64–$43.65 | 5,400/mo · low competition |
| roof storm damage repair | $32.97 | $10.88–$54.45 | 4,400/mo · low competition |
| roof insurance claim | $18.69 | $4.64–$28.17 | 1,000/mo · low competition |
| hail damage roof repair | $20.20 | $13.40–$71.54 | 1,600/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$21.67a click (not a lead)
Storm / hail insurance claim: cost per click across 13 big metros (DMA-targeted)
Details
3,380 searches a month
Middle half of the 20 metros
$5.11Median $21.67$40.08
$21.67 median metro cost per click (middle half $5.11–$40.08; full range $1.32–$118.72)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Detroit MI | $118.72 | $7.02–$51.01 | 180/mo |
| Denver CO | $79.05 | $14.49–$65.68 | 320/mo |
| Boston MA-Manchester NH | $41.64 | — | 60/mo |
| Minneapolis-St. Paul MN | $38.52 | $12.72–$56.52 | 270/mo |
| Chicago IL | $27.91 | $8.17–$43.89 | 520/mo |
| Washington DC (Hagerstown MD) | $27.27 | $9.38–$93.37 | 300/mo |
| Philadelphia PA | $21.67 | $6.64–$26.70 | 180/mo |
| Tampa-St. Petersburg (Sarasota) FL | $17.45 | $8.35–$31.65 | 170/mo |
| Atlanta GA | $15.51 | $8.33–$40.85 | 420/mo |
| New York NY | $6.29 | $7.60–$37.21 | 430/mo |
| St. Louis MO | $3.94 | $8.21–$39.59 | 170/mo |
| Phoenix AZ | $3.64 | $3.95–$56.35 | 100/mo |
| Los Angeles CA | $1.32 | $2.41–$31.61 | 260/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$11.41a click (not a lead)
Commercial reroof: Google search-ad cost per click, US
Details
32,600 searches a month
What it takes to show at the top
$4.40$30.66
Monthly searches, Oct 25–Sep 26: 24,820–38,500 (peak Jul 26)
$11.41 average cost per click; top-of-page bid $4.40–$30.66 (volume-weighted across 4 searches, 32,600 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof replacement | $18.97 | $14.34–$85 | 1,300/mo · low competition |
| commercial roofing contractor | $18.94 | $15.83–$80 | 2,900/mo · low competition |
| flat roof replacement | $31.55 | $7.96–$46.88 | 1,300/mo · low competition |
| tpo roofing | $9.28 | $2.52–$22 | 27,100/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $1.01 volume-weighted average (keywords $0.70–$1.30)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$9.76a click (not a lead)
Commercial reroof: cost per click across 20 big metros (DMA-targeted)
Details
15,840 searches a month
Middle half of the 20 metros
$7.72Median $9.76$17.70
$9.76 median metro cost per click (middle half $7.72–$17.70; full range $4.23–$23.40)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Detroit MI | $23.40 | $3.69–$16.59 | 270/mo |
| Atlanta GA | $19.72 | $3.81–$49.01 | 860/mo |
| San Francisco-Oakland-San Jose CA | $19.46 | $2.81–$11.26 | 1,150/mo |
| Houston TX | $18.97 | $2.76–$65.13 | 980/mo |
| New York NY | $17.97 | $4.90–$37.66 | 1,400/mo |
| Miami-Ft. Lauderdale FL | $16.88 | $7.29–$47.92 | 640/mo |
| Tampa-St. Petersburg (Sarasota) FL | $13.19 | $4.91–$30.88 | 1,030/mo |
| Phoenix AZ | $13.10 | $8.26–$19.53 | 540/mo |
| St. Louis MO | $12.46 | $4.33–$16.93 | 440/mo |
| Chicago IL | $10.15 | $4.92–$29.56 | 930/mo |
| Minneapolis-St. Paul MN | $9.37 | $4.91–$22.62 | 410/mo |
| Los Angeles CA | $8.36 | $2.74–$12.61 | 1,690/mo |
| Baltimore MD | $8.12 | $2.50–$24.57 | 300/mo |
| Washington DC (Hagerstown MD) | $7.89 | $2.57–$27.32 | 800/mo |
| Boston MA-Manchester NH | $7.83 | $1.40–$12.81 | 370/mo |
| Seattle-Tacoma WA | $7.68 | $4.44–$14.61 | 960/mo |
| Philadelphia PA | $6.11 | $2.94–$26.22 | 720/mo |
| Dallas-Ft. Worth TX | $6.09 | $4.60–$38.27 | 1,190/mo |
| San Diego CA | $4.73 | $1.80–$8.69 | 430/mo |
| Denver CO | $4.23 | $3.84–$22.39 | 730/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$35.80a click (not a lead)
Commercial repair & maintenance: Google search-ad cost per click, US
Details
7,120 searches a month
What it takes to show at the top
$14.41$72
Monthly searches, Oct 25–Sep 26: 4,810–10,680 (peak Jul 26)
$35.80 average cost per click; top-of-page bid $14.41–$72 (volume-weighted across 3 searches, 7,120 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof repair | $33.60 | $22–$100 | 2,400/mo · low competition |
| flat roof repair | $34.91 | $8.88–$55 | 4,400/mo · low competition |
| commercial roof leak repair | $64.50 | $33.43–$95.68 | 320/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $19 volume-weighted average (keywords $19–$19)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$51.85a click (not a lead)
Commercial repair & maintenance: cost per click across 20 big metros (DMA-targeted)
Details
3,650 searches a month
Middle half of the 20 metros
$31.86Median $51.85$62.99
$51.85 median metro cost per click (middle half $31.86–$62.99; full range $20.74–$206.56)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Dallas-Ft. Worth TX | $206.56 | $18.07–$104.70 | 230/mo |
| Atlanta GA | $136.73 | $30–$122.39 | 130/mo |
| Detroit MI | $77.55 | $17.31–$59.24 | 130/mo |
| Houston TX | $70.27 | $26.07–$99 | 150/mo |
| Baltimore MD | $63.02 | $20.59–$89.87 | 50/mo |
| Seattle-Tacoma WA | $62.90 | $8.52–$47.43 | 130/mo |
| Los Angeles CA | $59.72 | $9.35–$63.17 | 370/mo |
| Washington DC (Hagerstown MD) | $56.81 | $22.42–$78.29 | 230/mo |
| San Francisco-Oakland-San Jose CA | $54.27 | $8.74–$44.74 | 230/mo |
| Miami-Ft. Lauderdale FL | $54.12 | $12–$78.11 | 170/mo |
| St. Louis MO | $49.59 | $23.89–$75.06 | 80/mo |
| San Diego CA | $47.52 | $10.88–$58.49 | 40/mo |
| Phoenix AZ | $40.61 | $21.85–$82.39 | 130/mo |
| Philadelphia PA | $40.38 | $13.58–$52.45 | 150/mo |
| Denver CO | $34 | $11.07–$28.88 | 170/mo |
| Chicago IL | $31.15 | $9.66–$39.10 | 330/mo |
| New York NY | $30.25 | $18.89–$82.12 | 550/mo |
| Minneapolis-St. Paul MN | $23.48 | $6.59–$69.04 | 160/mo |
| Boston MA-Manchester NH | $22.54 | $17.10–$58.03 | 80/mo |
| Tampa-St. Petersburg (Sarasota) FL | $20.74 | $19.41–$60 | 140/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$26.26a click (not a lead)
Gutters & siding: Google search-ad cost per click, US
Details
99,200 searches a month
What it takes to show at the top
$8.27$59.89
Monthly searches, Oct 25–Sep 26: 81,300–133,600 (peak Jul 26)
$26.26 average cost per click; top-of-page bid $8.27–$59.89 (volume-weighted across 5 searches, 99,200 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| gutter installation | $27.33 | $7.94–$64.24 | 40,500/mo · medium competition |
| gutter replacement | $29.51 | $11.76–$70.79 | 8,100/mo · medium competition |
| seamless gutters | $19.36 | $5.50–$29.84 | 18,100/mo · high competition |
| siding contractor | $26.21 | $9.61–$70 | 27,100/mo · low competition |
| siding replacement | $36.72 | $8–$61 | 5,400/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $4.30 volume-weighted average (keywords $0.35–$11)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$28.78a click (not a lead)
Gutters & siding: cost per click across 20 big metros (DMA-targeted)
Details
41,870 searches a month
Middle half of the 20 metros
$20.75Median $28.78$40.27
$28.78 median metro cost per click (middle half $20.75–$40.27; full range $11.86–$82.32)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| St. Louis MO | $82.32 | $13.99–$83.40 | 820/mo |
| Atlanta GA | $60.74 | $11.50–$58.70 | 2,150/mo |
| Baltimore MD | $55.58 | $13.65–$77.06 | 700/mo |
| Denver CO | $52.78 | $17.25–$93.66 | 1,400/mo |
| Detroit MI | $40.94 | $12.54–$70.94 | 1,670/mo |
| Washington DC (Hagerstown MD) | $38.27 | $13.73–$134.65 | 2,390/mo |
| Seattle-Tacoma WA | $37.74 | $12.96–$70.49 | 2,070/mo |
| Minneapolis-St. Paul MN | $37.43 | $13.05–$84.51 | 2,140/mo |
| Dallas-Ft. Worth TX | $30.22 | $9.93–$67.97 | 2,430/mo |
| Tampa-St. Petersburg (Sarasota) FL | $29.60 | $12.94–$53.76 | 2,110/mo |
| Houston TX | $27.97 | $8.25–$49.99 | 1,960/mo |
| Philadelphia PA | $26.73 | $9.23–$50.35 | 2,050/mo |
| New York NY | $26.51 | $10.15–$67.21 | 5,560/mo |
| Chicago IL | $26.49 | $7.44–$48.88 | 3,260/mo |
| Los Angeles CA | $22.42 | $8.93–$57.22 | 4,240/mo |
| Boston MA-Manchester NH | $20.19 | $9.80–$64.06 | 1,750/mo |
| San Diego CA | $19.66 | $7.87–$72.56 | 640/mo |
| Miami-Ft. Lauderdale FL | $18.74 | $7.93–$41.89 | 1,560/mo |
| San Francisco-Oakland-San Jose CA | $16.95 | $6.87–$48.08 | 2,010/mo |
| Phoenix AZ | $11.86 | $6.41–$30.02 | 960/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$54.14a click (not a lead)
Water damage / mitigation: Google search-ad cost per click, US
Details
106,680 searches a month
What it takes to show at the top
$18.52$99.86
Monthly searches, Oct 25–Sep 26: 39,390–263,980 (peak Dec 25)
$54.14 average cost per click; top-of-page bid $18.52–$99.86 (volume-weighted across 4 searches, 106,680 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| water damage restoration | $55.09 | $18.20–$99.99 | 90,500/mo · low competition |
| water damage repair | $52.34 | $20–$96.68 | 9,900/mo · low competition |
| water removal service | $75.99 | $23.25–$121.67 | 880/mo · medium competition |
| water mitigation | $37.97 | $20.44–$100 | 5,400/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$64.77a click (not a lead)
Water damage / mitigation: cost per click across 20 big metros (DMA-targeted)
Details
66,770 searches a month
Middle half of the 20 metros
$45.10Median $64.77$80.10
$64.77 median metro cost per click (middle half $45.10–$80.10; full range $14.09–$134.93)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| San Diego CA | $134.93 | $41.21–$101.85 | 640/mo |
| Phoenix AZ | $108.66 | $25.93–$88.74 | 1,170/mo |
| Houston TX | $105.32 | $17.30–$135.50 | 1,300/mo |
| Los Angeles CA | $104.85 | $44.75–$107.29 | 5,410/mo |
| Denver CO | $83.17 | $20.47–$172.50 | 1,290/mo |
| Minneapolis-St. Paul MN | $70.87 | $54.31–$104.47 | 720/mo |
| Dallas-Ft. Worth TX | $69.48 | $41.05–$301.37 | 1,810/mo |
| Seattle-Tacoma WA | $68.52 | $45.45–$154.48 | 1,800/mo |
| Atlanta GA | $65.63 | $23.10–$111.56 | 2,120/mo |
| Chicago IL | $65.30 | $18.14–$90.76 | 1,870/mo |
| Philadelphia PA | $64.24 | $14.49–$68.35 | 1,220/mo |
| Baltimore MD | $63.65 | $19.06–$66.01 | 560/mo |
| Detroit MI | $60.65 | $29.45–$193.02 | 670/mo |
| Miami-Ft. Lauderdale FL | $55.03 | $18.62–$110.50 | 1,100/mo |
| San Francisco-Oakland-San Jose CA | $45.98 | $9.26–$71.06 | 1,660/mo |
| Washington DC (Hagerstown MD) | $44.81 | $43.92–$95.10 | 33,720/mo |
| New York NY | $43.70 | $13.22–$58.29 | 7,540/mo |
| Tampa-St. Petersburg (Sarasota) FL | $41.54 | $15.78–$103.93 | 780/mo |
| Boston MA-Manchester NH | $24.78 | $23.94–$107.52 | 1,010/mo |
| St. Louis MO | $14.09 | $20.51–$81.96 | 380/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$30.60a click (not a lead)
Fire & smoke: Google search-ad cost per click, US
Details
62,990 searches a month
What it takes to show at the top
$11.52$72.46
Monthly searches, Oct 25–Sep 26: 12,220–247,440 (peak Dec 25)
$30.60 average cost per click; top-of-page bid $11.52–$72.46 (volume-weighted across 3 searches, 62,990 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| fire damage restoration | $30.36 | $11.42–$72 | 60,500/mo · low competition |
| smoke damage cleanup | $23.62 | $18.82–$76.04 | 590/mo · low competition |
| fire restoration company | $40.60 | $12.42–$85.94 | 1,900/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$30.06a click (not a lead)
Fire & smoke: cost per click across 17 big metros (DMA-targeted)
Details
44,530 searches a month
Middle half of the 20 metros
$13.58Median $30.06$82.77
$30.06 median metro cost per click (middle half $13.58–$82.77; full range $1.86–$222.61)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Chicago IL | $222.61 | $7.06–$181.35 | 560/mo |
| Denver CO | $107.16 | — | 530/mo |
| San Diego CA | $94.08 | $51.70–$90 | 230/mo |
| Boston MA-Manchester NH | $83.62 | $20.84–$146.09 | 240/mo |
| Dallas-Ft. Worth TX | $81.92 | $26.95–$57.28 | 650/mo |
| St. Louis MO | $51.19 | — | 120/mo |
| Baltimore MD | $50.44 | — | 150/mo |
| Washington DC (Hagerstown MD) | $41.86 | $11.04–$71.92 | 33,160/mo |
| Detroit MI | $30.06 | $12.81–$77.07 | 200/mo |
| San Francisco-Oakland-San Jose CA | $25.26 | $39.91–$75 | 760/mo |
| Los Angeles CA | $18.14 | $27.85–$70.87 | 2,500/mo |
| Tampa-St. Petersburg (Sarasota) FL | $15.95 | $3.87–$78.94 | 300/mo |
| New York NY | $15.29 | $14.19–$127.66 | 3,810/mo |
| Philadelphia PA | $11.86 | $8.98–$58.07 | 270/mo |
| Minneapolis-St. Paul MN | $9.93 | $70–$136.39 | 180/mo |
| Atlanta GA | $2.14 | $24.37–$100 | 520/mo |
| Phoenix AZ | $1.86 | $25–$56.12 | 350/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$33.25a click (not a lead)
Mold remediation: Google search-ad cost per click, US
Details
176,600 searches a month
What it takes to show at the top
$5.55$36.34
Monthly searches, Oct 25–Sep 26: 118,100–504,100 (peak Dec 25)
$33.25 average cost per click; top-of-page bid $5.55–$36.34 (volume-weighted across 3 searches, 176,600 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| mold remediation | $37.60 | $6.75–$42.45 | 90,500/mo · medium competition |
| mold removal | $30.87 | $4.65–$31.79 | 74,000/mo · high competition |
| black mold removal | $15.26 | $2.11–$18.49 | 12,100/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$42.07a click (not a lead)
Mold remediation: cost per click across 20 big metros (DMA-targeted)
Details
118,940 searches a month
Middle half of the 20 metros
$31.27Median $42.07$55.61
$42.07 median metro cost per click (middle half $31.27–$55.61; full range $16.20–$77.03)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Miami-Ft. Lauderdale FL | $77.03 | $9.25–$59.92 | 2,020/mo |
| Los Angeles CA | $70.79 | $16.16–$61.67 | 8,590/mo |
| Phoenix AZ | $67.44 | $12.53–$44.68 | 1,770/mo |
| Denver CO | $59.87 | $14.72–$47.71 | 1,930/mo |
| Detroit MI | $56.78 | $6.46–$32.04 | 2,190/mo |
| Tampa-St. Petersburg (Sarasota) FL | $52.12 | $9.53–$36.93 | 2,130/mo |
| Houston TX | $48.01 | $6.05–$32.46 | 2,470/mo |
| Atlanta GA | $47.82 | $8.84–$52.45 | 3,460/mo |
| Seattle-Tacoma WA | $44.53 | $13.83–$52.86 | 2,620/mo |
| San Diego CA | $43.97 | $12.98–$61.98 | 1,160/mo |
| Washington DC (Hagerstown MD) | $40.16 | $7.35–$39.41 | 60,410/mo |
| Baltimore MD | $35.24 | $7.42–$36.26 | 1,470/mo |
| San Francisco-Oakland-San Jose CA | $33.58 | $8.38–$50.19 | 3,160/mo |
| Dallas-Ft. Worth TX | $32.91 | $7.47–$51.07 | 2,860/mo |
| New York NY | $31.83 | $5.50–$34.03 | 8,590/mo |
| Minneapolis-St. Paul MN | $31.08 | $6.55–$41.17 | 1,770/mo |
| Philadelphia PA | $30.22 | $6.25–$27.82 | 3,460/mo |
| Chicago IL | $25.95 | $3.69–$20.95 | 5,190/mo |
| St. Louis MO | $22.12 | $4.49–$30.24 | 1,180/mo |
| Boston MA-Manchester NH | $16.20 | $8.91–$32.23 | 2,510/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$54.37a click (not a lead)
Sewage cleanup: Google search-ad cost per click, US
Details
2,640 searches a month
What it takes to show at the top
$20.99$96.79
Monthly searches, Oct 25–Sep 26: 1,370–4,320 (peak Sep 26)
$54.37 average cost per click; top-of-page bid $20.99–$96.79 (volume-weighted across 3 searches, 2,640 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| sewage cleanup | $61.54 | $23.35–$105.86 | 1,600/mo · low competition |
| sewage backup cleanup | $29.01 | $17.94–$85 | 720/mo · low competition |
| sewer backup cleanup | $75.57 | $15.99–$78 | 320/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$65.63a click (not a lead)
Sewage cleanup: cost per click across 16 big metros (DMA-targeted)
Details
1,220 searches a month
Middle half of the 20 metros
$45.24Median $65.63$188.83
$65.63 median metro cost per click (middle half $45.24–$188.83; full range $9.57–$448.55)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Dallas-Ft. Worth TX | $448.55 | — | 80/mo |
| Phoenix AZ | $383.75 | — | 40/mo |
| Atlanta GA | $247.34 | — | 60/mo |
| Minneapolis-St. Paul MN | $196.97 | — | 40/mo |
| Los Angeles CA | $164.39 | — | 150/mo |
| Denver CO | $147.27 | — | 80/mo |
| Chicago IL | $139.34 | $39.61–$105.70 | 90/mo |
| New York NY | $66.96 | $13.57–$42.58 | 240/mo |
| Detroit MI | $64.30 | — | 50/mo |
| Washington DC (Hagerstown MD) | $58.90 | — | 40/mo |
| St. Louis MO | $57.33 | $50–$71.34 | 30/mo |
| Seattle-Tacoma WA | $51.19 | $39.57–$131 | 60/mo |
| San Francisco-Oakland-San Jose CA | $43.25 | — | 150/mo |
| Baltimore MD | $40.54 | — | 30/mo |
| Philadelphia PA | $27.07 | $15.30–$133.04 | 50/mo |
| San Diego CA | $9.57 | — | 30/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$44.72a click (not a lead)
Storm / large loss: Google search-ad cost per click, US
Details
69,100 searches a month
What it takes to show at the top
$12.05$63.07
Monthly searches, Oct 25–Sep 26: 4,500–451,400 (peak Dec 25)
$44.72 average cost per click; top-of-page bid $12.05–$63.07 (volume-weighted across 3 searches, 69,100 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| storm damage restoration | $16.49 | $8.98–$47.35 | 33,100/mo · low competition |
| flood damage restoration | $73.73 | $15.07–$80 | 33,100/mo · low competition |
| storm damage repair | $35.84 | $12.55–$49.22 | 2,900/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$54.13a click (not a lead)
Storm / large loss: cost per click across 10 big metros (DMA-targeted)
Details
69,970 searches a month
Middle half of the 20 metros
$24.73Median $54.13$101.30
$54.13 median metro cost per click (middle half $24.73–$101.30; full range $0.06–$202.78)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Minneapolis-St. Paul MN | $202.78 | — | 90/mo |
| Atlanta GA | $167.21 | $9.95–$26.12 | 100/mo |
| Seattle-Tacoma WA | $79.33 | $41.29–$79.74 | 160/mo |
| Washington DC (Hagerstown MD) | $55.96 | — | 66,590/mo |
| Chicago IL | $55.05 | $13.27–$43.44 | 150/mo |
| San Francisco-Oakland-San Jose CA | $53.21 | — | 170/mo |
| Detroit MI | $40.01 | — | 50/mo |
| Los Angeles CA | $31.83 | — | 2,090/mo |
| Dallas-Ft. Worth TX | $3.43 | $6.94–$10.66 | 150/mo |
| New York NY | $0.06 | $10.80–$50 | 420/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$26.45a click (not a lead)
Commercial restoration: Google search-ad cost per click, US
Details
1,390 searches a month
What it takes to show at the top
$23.96$65.55
Monthly searches, Oct 25–Sep 26: 350–3,160 (peak Jul 26)
$26.45 average cost per click; top-of-page bid $23.96–$65.55 (volume-weighted across 3 searches, 1,390 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial water damage restoration | $24.31 | $47.45–$80 | 590/mo · low competition |
| commercial restoration services | $36.40 | $4.79–$39.40 | 320/mo · low competition |
| commercial mold remediation | $22.45 | $7.87–$65.23 | 480/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $18.87 volume-weighted average (keywords $13–$25)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$62.37a click (not a lead)
Commercial restoration: cost per click across 5 big metros (DMA-targeted)
Details
180 searches a month
Middle half of the 20 metros
$2.31Median $62.37$211.46
$62.37 median metro cost per click (middle half $2.31–$211.46; full range $0.27–$329.99)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Dallas-Ft. Worth TX | $329.99 | — | 40/mo |
| Philadelphia PA | $92.94 | — | 30/mo |
| Denver CO | $62.37 | — | 30/mo |
| Boston MA-Manchester NH | $4.35 | — | 30/mo |
| Miami-Ft. Lauderdale FL | $0.27 | — | 50/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$15.35a click (not a lead)
Kitchen remodel: Google search-ad cost per click, US
Details
154,800 searches a month
What it takes to show at the top
$4.63$30.16
Monthly searches, Oct 25–Sep 26: 105,500–200,300 (peak Jan 26)
$15.35 average cost per click; top-of-page bid $4.63–$30.16 (volume-weighted across 4 searches, 154,800 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| kitchen remodel | $15.78 | $4.31–$30 | 74,000/mo · low competition |
| kitchen remodeling contractor | $16.54 | $7–$42.41 | 40,500/mo · low competition |
| kitchen renovation | $16.95 | $3.80–$27.82 | 18,100/mo · medium competition |
| kitchen remodel cost | $10.43 | $2.03–$10.25 | 22,200/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $2.11 volume-weighted average (keywords $0.30–$3)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$17.15a click (not a lead)
Kitchen remodel: cost per click across 20 big metros (DMA-targeted)
Details
75,280 searches a month
Middle half of the 20 metros
$11.35Median $17.15$29.52
$17.15 median metro cost per click (middle half $11.35–$29.52; full range $9.07–$56.03)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Baltimore MD | $56.03 | $12.33–$52.48 | 1,710/mo |
| Minneapolis-St. Paul MN | $41.78 | $9.44–$41.69 | 1,970/mo |
| Washington DC (Hagerstown MD) | $38.74 | $17.38–$55.69 | 5,010/mo |
| San Diego CA | $36.96 | $13.31–$43.29 | 1,690/mo |
| San Francisco-Oakland-San Jose CA | $30.03 | $11.52–$53.54 | 3,860/mo |
| Chicago IL | $27.96 | $6.79–$50.33 | 6,860/mo |
| Seattle-Tacoma WA | $21.22 | $8.53–$38.56 | 3,130/mo |
| Phoenix AZ | $19.14 | $7.14–$29 | 2,450/mo |
| Tampa-St. Petersburg (Sarasota) FL | $18.76 | $7.08–$45.30 | 3,150/mo |
| Denver CO | $17.38 | $9.50–$34.82 | 2,660/mo |
| Miami-Ft. Lauderdale FL | $16.93 | $4.60–$22.49 | 2,170/mo |
| Dallas-Ft. Worth TX | $13.72 | $5.82–$23.92 | 3,470/mo |
| St. Louis MO | $12.25 | $58.24–$70.74 | 1,280/mo |
| Philadelphia PA | $11.68 | $7.27–$21.35 | 4,100/mo |
| Detroit MI | $11.48 | $3.73–$24.97 | 2,160/mo |
| Los Angeles CA | $11.31 | $6.36–$28.23 | 8,680/mo |
| Houston TX | $9.50 | $6.72–$19.19 | 2,550/mo |
| Atlanta GA | $9.41 | $7.46–$23.10 | 3,470/mo |
| Boston MA-Manchester NH | $9.41 | $6.14–$21.68 | 3,410/mo |
| New York NY | $9.07 | $4.59–$21.87 | 11,500/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$33.11a click (not a lead)
Bath remodel: Google search-ad cost per click, US
Details
255,700 searches a month
What it takes to show at the top
$9.75$54.43
Monthly searches, Oct 25–Sep 26: 187,500–358,900 (peak Jan 26)
$33.11 average cost per click; top-of-page bid $9.75–$54.43 (volume-weighted across 4 searches, 255,700 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| bathroom remodel | $34.29 | $9.58–$55 | 135,000/mo · medium competition |
| bathroom remodeling contractor | $32.82 | $10.34–$55 | 90,500/mo · low competition |
| bathroom renovation | $26.49 | $8.64–$49.73 | 18,100/mo · medium competition |
| shower remodel | $32.08 | $8.79–$50.82 | 12,100/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $2.75 volume-weighted average (keywords $0.30–$3.50)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$34.74a click (not a lead)
Bath remodel: cost per click across 20 big metros (DMA-targeted)
Details
121,250 searches a month
Middle half of the 20 metros
$26.16Median $34.74$43.06
$34.74 median metro cost per click (middle half $26.16–$43.06; full range $21.97–$53.26)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Denver CO | $53.26 | $14.79–$55 | 3,690/mo |
| Baltimore MD | $52.85 | $20.87–$72.10 | 2,540/mo |
| Phoenix AZ | $49.37 | $11.32–$55 | 4,260/mo |
| Washington DC (Hagerstown MD) | $45.36 | $21.96–$65.02 | 7,910/mo |
| Minneapolis-St. Paul MN | $43.50 | $15.72–$57.77 | 3,480/mo |
| Dallas-Ft. Worth TX | $41.73 | $15.52–$55 | 5,670/mo |
| St. Louis MO | $37.86 | $7.26–$39.28 | 2,140/mo |
| San Diego CA | $37.83 | $10.41–$50.80 | 2,460/mo |
| Detroit MI | $36.37 | $11.80–$59.64 | 4,460/mo |
| Atlanta GA | $35.12 | $10.78–$55 | 5,280/mo |
| Tampa-St. Petersburg (Sarasota) FL | $34.35 | $15.11–$55 | 5,020/mo |
| Seattle-Tacoma WA | $31.85 | $13.37–$46.69 | 4,640/mo |
| Chicago IL | $31.71 | $9.66–$43.12 | 12,570/mo |
| Philadelphia PA | $31.39 | $11.56–$54.79 | 7,150/mo |
| New York NY | $27.84 | $6.78–$34.38 | 18,880/mo |
| Boston MA-Manchester NH | $25.59 | $11.61–$53.98 | 5,690/mo |
| San Francisco-Oakland-San Jose CA | $24.58 | $12.85–$47.20 | 5,540/mo |
| Los Angeles CA | $24.06 | $7.24–$36.95 | 12,720/mo |
| Houston TX | $23.01 | $10.21–$53.88 | 3,720/mo |
| Miami-Ft. Lauderdale FL | $21.97 | $5.80–$41.15 | 3,430/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$13.30a click (not a lead)
Additions: Google search-ad cost per click, US
Details
31,120 searches a month
What it takes to show at the top
$4.49$27.94
Monthly searches, Oct 25–Sep 26: 15,990–49,180 (peak Mar 26)
$13.30 average cost per click; top-of-page bid $4.49–$27.94 (volume-weighted across 4 searches, 31,120 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| home addition | $11.74 | $3.39–$18.96 | 6,600/mo · low competition |
| room addition | $15.07 | $2.72–$15.19 | 1,600/mo · low competition |
| home addition contractor | $13.69 | $5–$32 | 22,200/mo · low competition |
| second story addition | $11.55 | $2.73–$13.28 | 720/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $3.53 volume-weighted average (keywords $3–$4)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$18.21a click (not a lead)
Additions: cost per click across 20 big metros (DMA-targeted)
Details
15,210 searches a month
Middle half of the 20 metros
$11.53Median $18.21$24.25
$18.21 median metro cost per click (middle half $11.53–$24.25; full range $3.99–$49.84)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Minneapolis-St. Paul MN | $49.84 | $5.41–$28.94 | 410/mo |
| Phoenix AZ | $41.56 | $4.11–$27.69 | 340/mo |
| Miami-Ft. Lauderdale FL | $30.86 | $4.12–$40.96 | 350/mo |
| St. Louis MO | $25.37 | $4.40–$25.72 | 270/mo |
| Washington DC (Hagerstown MD) | $24.56 | $9.36–$48.80 | 1,230/mo |
| Tampa-St. Petersburg (Sarasota) FL | $23.30 | $6.30–$30 | 560/mo |
| Baltimore MD | $21.82 | $6.69–$29.20 | 370/mo |
| Denver CO | $21.46 | $11.49–$35.72 | 460/mo |
| Chicago IL | $21.27 | $3.94–$44.40 | 1,190/mo |
| Seattle-Tacoma WA | $18.92 | $15.29–$38.98 | 690/mo |
| Los Angeles CA | $17.50 | $7.97–$30.18 | 1,520/mo |
| San Diego CA | $17.23 | — | 700/mo |
| Atlanta GA | $14.40 | $3.45–$13.95 | 620/mo |
| Philadelphia PA | $13.81 | $6.92–$24.31 | 970/mo |
| San Francisco-Oakland-San Jose CA | $13.35 | $14.58–$44.74 | 670/mo |
| Boston MA-Manchester NH | $10.92 | $6.17–$28.99 | 890/mo |
| New York NY | $8.60 | $4.78–$20.88 | 2,200/mo |
| Detroit MI | $7.39 | $4.98–$23.68 | 580/mo |
| Dallas-Ft. Worth TX | $7.18 | $5.44–$16.53 | 800/mo |
| Houston TX | $3.99 | $2.79–$18.80 | 390/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$13.36a click (not a lead)
Whole-home remodel: Google search-ad cost per click, US
Details
60,000 searches a month
What it takes to show at the top
$5.58$31.96
Monthly searches, Oct 25–Sep 26: 35,400–86,800 (peak Mar 26)
$13.36 average cost per click; top-of-page bid $5.58–$31.96 (volume-weighted across 4 searches, 60,000 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| whole house remodel | $12.95 | $4.66–$25.44 | 2,900/mo · low competition |
| home remodeling contractor | $13.40 | $5.68–$32.65 | 27,100/mo · low competition |
| whole home renovation | $12.95 | $4.66–$25.44 | 2,900/mo · low competition |
| home renovation contractor | $13.40 | $5.68–$32.65 | 27,100/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $0.88 volume-weighted average (keywords $0.30–$1.20)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$15.63a click (not a lead)
Whole-home remodel: cost per click across 20 big metros (DMA-targeted)
Details
32,380 searches a month
Middle half of the 20 metros
$12.21Median $15.63$22.37
$15.63 median metro cost per click (middle half $12.21–$22.37; full range $4.03–$43)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Denver CO | $43 | $14.67–$46.93 | 1,140/mo |
| San Francisco-Oakland-San Jose CA | $31.19 | $9.82–$48.04 | 1,940/mo |
| Boston MA-Manchester NH | $29.50 | $10.23–$37.16 | 1,040/mo |
| San Diego CA | $23.71 | $19.04–$40 | 1,960/mo |
| Chicago IL | $23.26 | $7.92–$54.75 | 1,900/mo |
| Washington DC (Hagerstown MD) | $19.71 | $11.92–$51.31 | 1,540/mo |
| Seattle-Tacoma WA | $19.16 | $12.31–$41.17 | 1,140/mo |
| Minneapolis-St. Paul MN | $17.51 | $7.05–$30.74 | 680/mo |
| Tampa-St. Petersburg (Sarasota) FL | $16.96 | $11.41–$46.02 | 840/mo |
| St. Louis MO | $16.09 | $6.79–$28.11 | 440/mo |
| Dallas-Ft. Worth TX | $15.18 | $6.85–$37.02 | 1,860/mo |
| New York NY | $14.80 | $6.85–$25.67 | 5,440/mo |
| Los Angeles CA | $13.56 | $7.38–$33.14 | 4,980/mo |
| Philadelphia PA | $12.65 | $4.97–$24.86 | 1,540/mo |
| Atlanta GA | $12.45 | $6.66–$31.89 | 1,500/mo |
| Phoenix AZ | $12.13 | $6.71–$40.23 | 840/mo |
| Baltimore MD | $9.20 | $10.34–$39.17 | 680/mo |
| Detroit MI | $7.93 | $5.03–$22.34 | 820/mo |
| Houston TX | $7.65 | $5.06–$23.15 | 1,260/mo |
| Miami-Ft. Lauderdale FL | $4.03 | $11.94–$140.01 | 840/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$9.22a click (not a lead)
New custom home: Google search-ad cost per click, US
Details
65,100 searches a month
What it takes to show at the top
$2.57$12.99
Monthly searches, Oct 25–Sep 26: 44,300–130,000 (peak Jul 26)
$9.22 average cost per click; top-of-page bid $2.57–$12.99 (volume-weighted across 3 searches, 65,100 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| custom home builder | $9.63 | $2.64–$12.80 | 40,500/mo · low competition |
| custom home builders near me | $8.44 | $2.51–$13.75 | 22,200/mo · low competition |
| build a custom home | $9.56 | $1.90–$9.06 | 2,400/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $1.02 volume-weighted average (keywords $0.30–$2.50)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$10.94a click (not a lead)
New custom home: cost per click across 20 big metros (DMA-targeted)
Details
28,030 searches a month
Middle half of the 20 metros
$8.01Median $10.94$14.19
$10.94 median metro cost per click (middle half $8.01–$14.19; full range $0.79–$24.70)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| San Diego CA | $24.70 | $3.98–$16.65 | 1,240/mo |
| Detroit MI | $18.83 | $2.68–$19.55 | 720/mo |
| San Francisco-Oakland-San Jose CA | $16.95 | $7.36–$25.64 | 1,010/mo |
| Denver CO | $16.01 | $5.28–$26.94 | 1,630/mo |
| Phoenix AZ | $14.39 | $4.97–$26.54 | 1,070/mo |
| Seattle-Tacoma WA | $13.60 | $4–$21.06 | 1,140/mo |
| Washington DC (Hagerstown MD) | $12.30 | $3.02–$12.53 | 1,730/mo |
| Philadelphia PA | $11.84 | $2.53–$11.46 | 1,230/mo |
| Baltimore MD | $11.37 | $2.68–$15.77 | 380/mo |
| Atlanta GA | $11.05 | $3.17–$14.74 | 1,630/mo |
| Minneapolis-St. Paul MN | $10.83 | $2.35–$13.31 | 770/mo |
| Dallas-Ft. Worth TX | $10.77 | $3.41–$17.77 | 2,230/mo |
| Houston TX | $10.15 | $3.52–$12.50 | 1,660/mo |
| Chicago IL | $8.71 | $1.38–$9.25 | 1,520/mo |
| Tampa-St. Petersburg (Sarasota) FL | $8.60 | $3.50–$18.21 | 1,630/mo |
| St. Louis MO | $7.82 | $1.64–$9.24 | 470/mo |
| Los Angeles CA | $6.83 | $2.60–$16.11 | 2,430/mo |
| Boston MA-Manchester NH | $5.02 | $2.96–$11.54 | 1,220/mo |
| New York NY | $3.61 | $1.73–$6.98 | 3,690/mo |
| Miami-Ft. Lauderdale FL | $0.79 | $2.95–$12.53 | 630/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$7.81a click (not a lead)
Commercial GC / tenant improvement: Google search-ad cost per click, US
Details
8,730 searches a month
What it takes to show at the top
$4.18$22.34
Monthly searches, Oct 25–Sep 26: 5,050–12,050 (peak Mar 26)
$7.81 average cost per click; top-of-page bid $4.18–$22.34 (volume-weighted across 4 searches, 8,730 searches/mo)
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial general contractor | $7.92 | $5–$23.24 | 4,400/mo · low competition |
| tenant improvement contractor | $5.34 | $4.90–$16.69 | 590/mo · low competition |
| commercial construction company | $8 | $3.02–$22.22 | 3,600/mo · medium competition |
| office build out | $10.14 | $5.16–$21.05 | 140/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: Ahrefs (Oct 2026): $2.60 volume-weighted average (keywords $0.80–$3.50)
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$9.30a click (not a lead)
Commercial GC / tenant improvement: cost per click across 20 big metros (DMA-targeted)
Details
4,400 searches a month
Middle half of the 20 metros
$5.07Median $9.30$18.46
$9.30 median metro cost per click (middle half $5.07–$18.46; full range $1.15–$34.91)
| Metro | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| Miami-Ft. Lauderdale FL | $34.91 | $2.97–$28.72 | 120/mo |
| Denver CO | $28.15 | $4.11–$28.73 | 190/mo |
| San Francisco-Oakland-San Jose CA | $25.25 | $4.66–$21.44 | 310/mo |
| Boston MA-Manchester NH | $22.04 | $6.87–$22.63 | 150/mo |
| Detroit MI | $18.87 | $3.98–$32.84 | 110/mo |
| Chicago IL | $17.23 | $6.23–$42.87 | 200/mo |
| Tampa-St. Petersburg (Sarasota) FL | $11.31 | $3.51–$25.10 | 180/mo |
| Dallas-Ft. Worth TX | $10.90 | $3.87–$29.52 | 390/mo |
| Atlanta GA | $9.92 | $5.55–$33.41 | 290/mo |
| Washington DC (Hagerstown MD) | $9.47 | $10.53–$26.29 | 200/mo |
| Los Angeles CA | $9.14 | $3.48–$22.12 | 730/mo |
| Minneapolis-St. Paul MN | $8.79 | $5.14–$14.28 | 110/mo |
| San Diego CA | $8.77 | — | 90/mo |
| New York NY | $7.53 | $7.09–$22.46 | 430/mo |
| Baltimore MD | $5.94 | $6.20–$65 | 90/mo |
| Philadelphia PA | $4.77 | $4.32–$33 | 160/mo |
| Phoenix AZ | $4.14 | $5.22–$26.74 | 170/mo |
| Houston TX | $2.56 | $4.24–$18.67 | 240/mo |
| Seattle-Tacoma WA | $2.19 | $6.30–$22.26 | 160/mo |
| St. Louis MO | $1.15 | $4.74–$15 | 80/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · Oct 2026 (last 12 months) · checked Oct 20, 2026
$3.50a click (not a lead)
Roofer clicks on Google in Dallas–Fort Worth
Details
Low $2Typical $3.50High $5
| Google search | Per click | Searches |
|---|---|---|
| roofer dallas | $5 | 250/mo |
| dallas roofing | $3.50 | 450/mo |
| roofing company dallas | $2 | 350/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$7a click (not a lead)
Commercial roofing clicks on Google in Dallas–Fort Worth
Details
| Google search | Per click | Searches |
|---|---|---|
| commercial roofing dallas | $7 | 450/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$4a click (not a lead)
General contractor clicks on Google in Dallas–Fort Worth
Details
| Google search | Per click | Searches |
|---|---|---|
| general contractor dallas | $4 | 200/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$56.01a click (not a lead)
Roof replacement: average cost per click in Dallas–Fort Worth
Details
1,200 searches a month
What it takes to show at the top
$10.50$51.46
Monthly searches, Oct 25–Sep 26: 660–2,020 (peak Aug 26)
Dallas-Ft. Worth TX DMA, 1,200 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof replacement | $70.14 | $12–$60.12 | 880/mo · low competition |
| roof replacement company | $10.89 | — | 110/mo · low competition |
| new roof cost | $12.04 | $3.59–$12.36 | 170/mo · medium competition |
| reroof | — | $7–$27.04 | 40/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$37.39a click (not a lead)
Roof repair: average cost per click in Dallas–Fort Worth
Details
4,560 searches a month
What it takes to show at the top
$15.98$84.50
Monthly searches, Oct 25–Sep 26: 3,380–8,790 (peak Sep 26)
Dallas-Ft. Worth TX DMA, 4,560 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof repair | $41.12 | $13.15–$75.17 | 1,900/mo · low competition |
| roof leak repair | $37.47 | $12.03–$70.86 | 590/mo · medium competition |
| roof repair near me | $36.36 | $20–$100 | 1,900/mo · low competition |
| emergency roof repair | $6.84 | $16.52–$62.79 | 170/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$6.09a click (not a lead)
Commercial reroof: average cost per click in Dallas–Fort Worth
Details
1,190 searches a month
What it takes to show at the top
$4.60$38.27
Monthly searches, Oct 25–Sep 26: 1,040–1,660 (peak Sep 26)
Dallas-Ft. Worth TX DMA, 1,190 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof replacement | — | — | 50/mo · low competition |
| commercial roofing contractor | — | $40–$85 | 70/mo · low competition |
| flat roof replacement | — | — | 70/mo · low competition |
| tpo roofing | $6.09 | $2.12–$35 | 1,000/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$206.56a click (not a lead)
Commercial repair & maintenance: average cost per click in Dallas–Fort Worth
Details
230 searches a month
What it takes to show at the top
$18.07$104.70
Monthly searches, Oct 25–Sep 26: 130–660 (peak Sep 26)
Dallas-Ft. Worth TX DMA, 230 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof repair | — | $27.30–$165.42 | 110/mo · low competition |
| flat roof repair | $206.56 | $8.83–$43.98 | 110/mo · low competition |
| commercial roof leak repair | — | — | 10/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$30.22a click (not a lead)
Gutters & siding: average cost per click in Dallas–Fort Worth
Details
2,430 searches a month
What it takes to show at the top
$9.93$67.97
Monthly searches, Oct 25–Sep 26: 1,610–3,190 (peak Mar 26)
Dallas-Ft. Worth TX DMA, 2,430 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| gutter installation | $47.22 | $10.96–$80.23 | 1,300/mo · medium competition |
| gutter replacement | $20.52 | $9.05–$80 | 170/mo · medium competition |
| seamless gutters | $12.87 | $5.24–$28.29 | 390/mo · medium competition |
| siding contractor | $3.92 | $11–$65.78 | 480/mo · low competition |
| siding replacement | $18.42 | $11.44–$51.65 | 90/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$69.48a click (not a lead)
Water damage / mitigation: average cost per click in Dallas–Fort Worth
Details
1,810 searches a month
What it takes to show at the top
$41.05$301.37
Monthly searches, Oct 25–Sep 26: 1,170–4,850 (peak Sep 26)
Dallas-Ft. Worth TX DMA, 1,810 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| water damage restoration | $81.61 | $40–$300 | 1,300/mo · low competition |
| water damage repair | $31.43 | $40–$305 | 320/mo · low competition |
| water removal service | $162.59 | — | 20/mo · medium competition |
| water mitigation | $37.46 | $51.09–$305 | 170/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$81.92a click (not a lead)
Fire & smoke: average cost per click in Dallas–Fort Worth
Details
650 searches a month
What it takes to show at the top
$26.95$57.28
Monthly searches, Oct 25–Sep 26: 300–3,670 (peak Sep 26)
Dallas-Ft. Worth TX DMA, 650 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| fire damage restoration | $68.46 | $25–$50 | 590/mo · low competition |
| smoke damage cleanup | — | — | 10/mo · low competition |
| fire restoration company | $240.77 | $50–$143.19 | 50/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$32.91a click (not a lead)
Mold remediation: average cost per click in Dallas–Fort Worth
Details
2,860 searches a month
What it takes to show at the top
$7.47$51.07
Monthly searches, Oct 25–Sep 26: 2,350–3,460 (peak Jul 26)
Dallas-Ft. Worth TX DMA, 2,860 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| mold remediation | $35.18 | $9.61–$59.11 | 1,600/mo · medium competition |
| mold removal | $35.04 | $5.27–$44.44 | 1,000/mo · high competition |
| black mold removal | $10.77 | $2.77–$27.05 | 260/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$448.55a click (not a lead)
Sewage cleanup: average cost per click in Dallas–Fort Worth
Details
80 searches a month
Monthly searches, Oct 25–Sep 26: 40–170 (peak Jun 26)
Dallas-Ft. Worth TX DMA, 80 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| sewage cleanup | $448.55 | — | 50/mo · low competition |
| sewage backup cleanup | — | — | 20/mo · medium competition |
| sewer backup cleanup | — | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$3.43a click (not a lead)
Storm / large loss: average cost per click in Dallas–Fort Worth
Details
150 searches a month
What it takes to show at the top
$6.94$10.66
Monthly searches, Oct 25–Sep 26: 40–300 (peak Jul 26)
Dallas-Ft. Worth TX DMA, 150 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| storm damage restoration | $3.43 | $6.94–$10.66 | 50/mo · low competition |
| flood damage restoration | — | — | 50/mo · low competition |
| storm damage repair | — | — | 50/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$329.99a click (not a lead)
Commercial restoration: average cost per click in Dallas–Fort Worth
Details
40 searches a month
Monthly searches, Oct 25–Sep 26: 30–90 (peak Jul 26)
Dallas-Ft. Worth TX DMA, 40 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial water damage restoration | — | — | 20/mo · low competition |
| commercial restoration services | — | — | 10/mo · low competition |
| commercial mold remediation | $329.99 | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$13.72a click (not a lead)
Kitchen remodel: average cost per click in Dallas–Fort Worth
Details
3,470 searches a month
What it takes to show at the top
$5.82$23.92
Monthly searches, Oct 25–Sep 26: 2,400–4,640 (peak Sep 26)
Dallas-Ft. Worth TX DMA, 3,470 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| kitchen remodel | $17.26 | $5.87–$25 | 1,600/mo · low competition |
| kitchen remodeling contractor | $9.15 | $7.14–$25 | 1,000/mo · low competition |
| kitchen renovation | $14.48 | $5.80–$27.50 | 480/mo · low competition |
| kitchen remodel cost | $9.96 | $2.29–$12.32 | 390/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "kitchen remodel dallas" $4.50 per click (est., 300 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$41.73a click (not a lead)
Bath remodel: average cost per click in Dallas–Fort Worth
Details
5,670 searches a month
What it takes to show at the top
$15.52$55
Monthly searches, Oct 25–Sep 26: 4,180–7,110 (peak Jan 26)
Dallas-Ft. Worth TX DMA, 5,670 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| bathroom remodel | $33.81 | $13.66–$55 | 2,900/mo · medium competition |
| bathroom remodeling contractor | $52.85 | $19.35–$55 | 1,900/mo · low competition |
| bathroom renovation | $47.71 | $15.80–$55 | 480/mo · medium competition |
| shower remodel | $39.13 | $10.33–$55 | 390/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "bathroom remodel dallas" $0.40 per click (est., 450 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$7.18a click (not a lead)
Additions: average cost per click in Dallas–Fort Worth
Details
800 searches a month
What it takes to show at the top
$5.44$16.53
Monthly searches, Oct 25–Sep 26: 360–1,290 (peak Oct 25)
Dallas-Ft. Worth TX DMA, 800 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| home addition | $12.20 | $4.88–$12.65 | 260/mo · low competition |
| room addition | $23.65 | $10.55–$27 | 40/mo · low competition |
| home addition contractor | $2.95 | $5.31–$17.76 | 480/mo · low competition |
| second story addition | $10.48 | — | 20/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home additions dallas" $0.80 per click (est., 60 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$15.18a click (not a lead)
Whole-home remodel: average cost per click in Dallas–Fort Worth
Details
1,860 searches a month
What it takes to show at the top
$6.85$37.02
Monthly searches, Oct 25–Sep 26: 840–2,780 (peak Mar 26)
Dallas-Ft. Worth TX DMA, 1,860 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| whole house remodel | $16.21 | $4.22–$25.71 | 50/mo · low competition |
| home remodeling contractor | $15.12 | $7–$37.67 | 880/mo · low competition |
| whole home renovation | $16.21 | $4.22–$25.71 | 50/mo · low competition |
| home renovation contractor | $15.12 | $7–$37.67 | 880/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home remodeling dallas" $0.30 per click (est., 500 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$10.77a click (not a lead)
New custom home: average cost per click in Dallas–Fort Worth
Details
2,230 searches a month
What it takes to show at the top
$3.41$17.77
Monthly searches, Oct 25–Sep 26: 1,540–3,170 (peak Jul 26)
Dallas-Ft. Worth TX DMA, 2,230 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| custom home builder | $13.59 | $3.44–$16.97 | 1,300/mo · medium competition |
| custom home builders near me | $6.79 | $3.38–$19.48 | 880/mo · low competition |
| build a custom home | $7.27 | $3.32–$8.50 | 50/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "custom home builder dallas" $2 per click (est., 100 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$10.90a click (not a lead)
Commercial GC / tenant improvement: average cost per click in Dallas–Fort Worth
Details
390 searches a month
What it takes to show at the top
$3.87$29.52
Monthly searches, Oct 25–Sep 26: 200–590 (peak Aug 26)
Dallas-Ft. Worth TX DMA, 390 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial general contractor | $11.44 | $4.43–$14.38 | 210/mo · medium competition |
| tenant improvement contractor | — | — | 30/mo · low competition |
| commercial construction company | $10.08 | $3.02–$52.24 | 140/mo · medium competition |
| office build out | — | — | 10/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "commercial general contractor dallas" $2.50 per click (est., 80 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$12a click (not a lead)
Roofer clicks on Google in Houston
Details
Low $2.50Typical $12High $12
| Google search | Per click | Searches |
|---|---|---|
| roofer houston | $12 | 350/mo |
| houston roofing | $12 | 700/mo |
| roofing company houston | $2.50 | 600/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$10a click (not a lead)
Commercial roofing clicks on Google in Houston
Details
| Google search | Per click | Searches |
|---|---|---|
| commercial roofing houston | $10 | 300/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$3a click (not a lead)
General contractor clicks on Google in Houston
Details
| Google search | Per click | Searches |
|---|---|---|
| general contractor houston | $3 | 350/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$28.94a click (not a lead)
Roof replacement: average cost per click in Houston
Details
720 searches a month
What it takes to show at the top
$12.99$45.79
Monthly searches, Oct 25–Sep 26: 430–1,280 (peak Jul 26)
Houston TX DMA, 720 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof replacement | $32.69 | $16.14–$55 | 480/mo · low competition |
| roof replacement company | — | — | 70/mo · low competition |
| new roof cost | $16.10 | $3.77–$20 | 140/mo · medium competition |
| reroof | — | $5.47–$18.77 | 30/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$43.28a click (not a lead)
Roof repair: average cost per click in Houston
Details
4,230 searches a month
What it takes to show at the top
$18.78$73.26
Monthly searches, Oct 25–Sep 26: 2,520–5,960 (peak Sep 26)
Houston TX DMA, 4,230 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof repair | $40.48 | $14.47–$65.25 | 1,600/mo · low competition |
| roof leak repair | $31.28 | $14.17–$57.38 | 590/mo · medium competition |
| roof repair near me | $51.83 | $22.94–$86 | 1,900/mo · low competition |
| emergency roof repair | $9.86 | $31.14–$58.70 | 140/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$18.97a click (not a lead)
Commercial reroof: average cost per click in Houston
Details
980 searches a month
What it takes to show at the top
$2.76$65.13
Monthly searches, Oct 25–Sep 26: 760–1,130 (peak Jul 26)
Houston TX DMA, 980 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof replacement | — | — | 30/mo · low competition |
| commercial roofing contractor | $117.77 | — | 50/mo · low competition |
| flat roof replacement | $28.19 | — | 20/mo · medium competition |
| tpo roofing | $13.14 | $2.76–$65.13 | 880/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$70.27a click (not a lead)
Commercial repair & maintenance: average cost per click in Houston
Details
150 searches a month
What it takes to show at the top
$26.07$99
Monthly searches, Oct 25–Sep 26: 50–330 (peak Jul 26)
Houston TX DMA, 150 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof repair | $139.32 | $26.07–$99 | 70/mo · low competition |
| flat roof repair | $1.22 | — | 70/mo · medium competition |
| commercial roof leak repair | — | — | 10/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$27.97a click (not a lead)
Gutters & siding: average cost per click in Houston
Details
1,960 searches a month
What it takes to show at the top
$8.25$49.99
Monthly searches, Oct 25–Sep 26: 1,100–4,260 (peak Oct 25)
Houston TX DMA, 1,960 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| gutter installation | $32.53 | $7.40–$58.92 | 1,000/mo · high competition |
| gutter replacement | $35.12 | $11.41–$67.41 | 110/mo · medium competition |
| seamless gutters | $24.89 | $3.72–$25.13 | 480/mo · medium competition |
| siding contractor | $19.22 | $14.01–$46.05 | 320/mo · low competition |
| siding replacement | $6.45 | $25–$96.69 | 50/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$105.32a click (not a lead)
Water damage / mitigation: average cost per click in Houston
Details
1,300 searches a month
What it takes to show at the top
$17.30$135.50
Monthly searches, Oct 25–Sep 26: 660–3,220 (peak Sep 26)
Houston TX DMA, 1,300 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| water damage restoration | $78.08 | $14.96–$129.33 | 1,000/mo · low competition |
| water damage repair | $316.37 | $29.42–$114.25 | 170/mo · low competition |
| water removal service | $57.60 | — | 20/mo · high competition |
| water mitigation | $35.42 | $19.83–$224.45 | 110/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "water damage restoration houston" $16.00 per click (est., 1,100 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$48.01a click (not a lead)
Mold remediation: average cost per click in Houston
Details
2,470 searches a month
What it takes to show at the top
$6.05$32.46
Monthly searches, Oct 25–Sep 26: 1,890–3,460 (peak Jul 26)
Houston TX DMA, 2,470 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| mold remediation | $55.18 | $6.53–$35.35 | 1,300/mo · medium competition |
| mold removal | $43.08 | $6.07–$30.71 | 1,000/mo · medium competition |
| black mold removal | $22.09 | $2.22–$20.73 | 170/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$9.50a click (not a lead)
Kitchen remodel: average cost per click in Houston
Details
2,550 searches a month
What it takes to show at the top
$6.72$19.19
Monthly searches, Oct 25–Sep 26: 1,690–3,510 (peak Sep 26)
Houston TX DMA, 2,550 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| kitchen remodel | $9.59 | $4.53–$17.03 | 1,300/mo · low competition |
| kitchen remodeling contractor | — | $13.42–$28.92 | 720/mo · low competition |
| kitchen renovation | $12.78 | $4.24–$15 | 210/mo · medium competition |
| kitchen remodel cost | $6.97 | $2.16–$8.79 | 320/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "kitchen remodel houston" $4.50 per click (est., 300 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$23.01a click (not a lead)
Bath remodel: average cost per click in Houston
Details
3,720 searches a month
What it takes to show at the top
$10.21$53.88
Monthly searches, Oct 25–Sep 26: 3,060–4,770 (peak Oct 25)
Houston TX DMA, 3,720 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| bathroom remodel | $28.62 | $8.74–$55 | 1,900/mo · medium competition |
| bathroom remodeling contractor | $14.58 | $13.45–$55 | 1,300/mo · low competition |
| bathroom renovation | $20.08 | $6.97–$39.04 | 260/mo · medium competition |
| shower remodel | $27.07 | $8–$55 | 260/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "bathroom remodel houston" $15 per click (est., 500 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$3.99a click (not a lead)
Additions: average cost per click in Houston
Details
390 searches a month
What it takes to show at the top
$2.79$18.80
Monthly searches, Oct 25–Sep 26: 180–570 (peak Oct 25)
Houston TX DMA, 390 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| home addition | $6.96 | $4.56–$13.05 | 90/mo · low competition |
| room addition | — | $2.74–$10.32 | 30/mo · low competition |
| home addition contractor | $2.19 | $2.18–$21.77 | 260/mo · medium competition |
| second story addition | $24.20 | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home additions houston" $3 per click (est., 100 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$7.65a click (not a lead)
Whole-home remodel: average cost per click in Houston
Details
1,260 searches a month
What it takes to show at the top
$5.06$23.15
Monthly searches, Oct 25–Sep 26: 580–1,840 (peak Jul 26)
Houston TX DMA, 1,260 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| whole house remodel | $11.40 | $4.67–$18.44 | 40/mo · medium competition |
| home remodeling contractor | $7.40 | $5.09–$23.47 | 590/mo · medium competition |
| whole home renovation | $11.40 | $4.67–$18.44 | 40/mo · medium competition |
| home renovation contractor | $7.40 | $5.09–$23.47 | 590/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home remodeling houston" $3 per click (est., 600 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$10.15a click (not a lead)
New custom home: average cost per click in Houston
Details
1,660 searches a month
What it takes to show at the top
$3.52$12.50
Monthly searches, Oct 25–Sep 26: 1,070–3,060 (peak Jul 26)
Houston TX DMA, 1,660 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| custom home builder | $8.04 | $3.37–$9.74 | 1,000/mo · medium competition |
| custom home builders near me | $13.76 | $3.82–$17.72 | 590/mo · medium competition |
| build a custom home | $9.76 | $3.20–$7.85 | 70/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "custom home builder houston" $1.80 per click (est., 200 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$2.56a click (not a lead)
Commercial GC / tenant improvement: average cost per click in Houston
Details
240 searches a month
What it takes to show at the top
$4.24$18.67
Monthly searches, Oct 25–Sep 26: 150–460 (peak Mar 26)
Houston TX DMA, 240 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial general contractor | $2.46 | $4.72–$18.29 | 110/mo · low competition |
| tenant improvement contractor | — | — | 10/mo |
| commercial construction company | $2.67 | $3.77–$19.05 | 110/mo · medium competition |
| office build out | — | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "commercial general contractor houston" $3.50 per click (est., 70 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$9a click (not a lead)
Roofer clicks on Google in Denver
Details
Low $7Typical $9High $11
| Google search | Per click | Searches |
|---|---|---|
| roofing company denver | $11 | 400/mo |
| denver roofing | $7 | 400/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$9a click (not a lead)
General contractor clicks on Google in Denver
Details
| Google search | Per click | Searches |
|---|---|---|
| general contractor denver | $9 | 400/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$35.69a click (not a lead)
Roof replacement: average cost per click in Denver
Details
950 searches a month
What it takes to show at the top
$15.29$89.64
Monthly searches, Oct 25–Sep 26: 550–1,870 (peak Aug 26)
Denver CO DMA, 950 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof replacement | $32.37 | $16.97–$99.45 | 720/mo · low competition |
| roof replacement company | $96.60 | — | 90/mo · low competition |
| new roof cost | $7.59 | $3.95–$30 | 110/mo · medium competition |
| reroof | — | $16.59–$72.96 | 30/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$36.36a click (not a lead)
Roof repair: average cost per click in Denver
Details
3,360 searches a month
What it takes to show at the top
$14.18$78.39
Monthly searches, Oct 25–Sep 26: 1,910–5,890 (peak Sep 26)
Denver CO DMA, 3,360 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof repair | $20.08 | $16.97–$73.06 | 1,600/mo · low competition |
| roof leak repair | $71.05 | $10.48–$52.07 | 320/mo · low competition |
| roof repair near me | $46.59 | $11.65–$91.42 | 1,300/mo · low competition |
| emergency roof repair | $48.07 | — | 140/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$79.05a click (not a lead)
Storm / hail insurance claim: average cost per click in Denver
Details
320 searches a month
What it takes to show at the top
$14.49$65.68
Monthly searches, Oct 25–Sep 26: 110–880 (peak Sep 26)
Denver CO DMA, 320 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| hail damage roof | $89.69 | $10.53–$53.49 | 140/mo · low competition |
| roof storm damage repair | — | — | 110/mo · low competition |
| roof insurance claim | $4.51 | — | 20/mo · low competition |
| hail damage roof repair | — | $25.56–$99.82 | 50/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$4.23a click (not a lead)
Commercial reroof: average cost per click in Denver
Details
730 searches a month
What it takes to show at the top
$3.84$22.39
Monthly searches, Oct 25–Sep 26: 490–820 (peak Apr 26)
Denver CO DMA, 730 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof replacement | — | — | 30/mo · low competition |
| commercial roofing contractor | $10.76 | $11.96–$56 | 170/mo · low competition |
| flat roof replacement | $5.08 | — | 50/mo · low competition |
| tpo roofing | $1.83 | $0.96–$10.48 | 480/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$34a click (not a lead)
Commercial repair & maintenance: average cost per click in Denver
Details
170 searches a month
What it takes to show at the top
$11.07$28.88
Monthly searches, Oct 25–Sep 26: 100–250 (peak Sep 26)
Denver CO DMA, 170 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof repair | $41.42 | — | 50/mo · low competition |
| flat roof repair | $21.39 | $11.07–$28.88 | 110/mo · low competition |
| commercial roof leak repair | $135.56 | — | 10/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$52.78a click (not a lead)
Gutters & siding: average cost per click in Denver
Details
1,400 searches a month
What it takes to show at the top
$17.25$93.66
Monthly searches, Oct 25–Sep 26: 980–1,830 (peak Oct 25)
Denver CO DMA, 1,400 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| gutter installation | $35.62 | $8.39–$39 | 390/mo · low competition |
| gutter replacement | $36.51 | $13.66–$53.81 | 140/mo · medium competition |
| seamless gutters | $20.84 | $6.67–$28.20 | 210/mo · medium competition |
| siding contractor | $79.37 | $26.87–$162.01 | 590/mo · low competition |
| siding replacement | $52.66 | $24.35–$98.23 | 70/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$83.17a click (not a lead)
Water damage / mitigation: average cost per click in Denver
Details
1,290 searches a month
What it takes to show at the top
$20.47$172.50
Monthly searches, Oct 25–Sep 26: 850–2,720 (peak Sep 26)
Denver CO DMA, 1,290 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| water damage restoration | $88.01 | $20.38–$195.82 | 1,000/mo · low competition |
| water damage repair | $89.85 | $17.32–$46 | 170/mo · low competition |
| water removal service | $74.21 | — | 10/mo · low competition |
| water mitigation | $29.65 | $26.14–$156 | 110/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "water damage restoration denver" $19.00 per click (est. Google Ads CPC, 450 searches/mo). Cost per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$107.16a click (not a lead)
Fire & smoke: average cost per click in Denver
Details
530 searches a month
Monthly searches, Oct 25–Sep 26: 120–1,620 (peak Sep 26)
Denver CO DMA, 530 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| fire damage restoration | $107.16 | — | 480/mo · low competition |
| smoke damage cleanup | — | — | 20/mo · low competition |
| fire restoration company | — | — | 30/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$59.87a click (not a lead)
Mold remediation: average cost per click in Denver
Details
1,930 searches a month
What it takes to show at the top
$14.72$47.71
Monthly searches, Oct 25–Sep 26: 1,450–2,770 (peak Jan 26)
Denver CO DMA, 1,930 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| mold remediation | $67.31 | $16.05–$48.94 | 1,000/mo · medium competition |
| mold removal | $61.74 | $14.18–$51.16 | 720/mo · high competition |
| black mold removal | $18.05 | $10.18–$30.08 | 210/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$147.27a click (not a lead)
Sewage cleanup: average cost per click in Denver
Details
80 searches a month
Monthly searches, Oct 25–Sep 26: 30–140 (peak Oct 25)
Denver CO DMA, 80 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| sewage cleanup | — | — | 50/mo · low competition |
| sewage backup cleanup | — | — | 20/mo · low competition |
| sewer backup cleanup | $147.27 | — | 10/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$62.37a click (not a lead)
Commercial restoration: average cost per click in Denver
Details
30 searches a month
Monthly searches, Oct 25–Sep 26: 10–110 (peak Aug 26)
Denver CO DMA, 30 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial water damage restoration | $62.37 | — | 10/mo · medium competition |
| commercial restoration services | — | — | 10/mo |
| commercial mold remediation | — | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$17.38a click (not a lead)
Kitchen remodel: average cost per click in Denver
Details
2,660 searches a month
What it takes to show at the top
$9.50$34.82
Monthly searches, Oct 25–Sep 26: 1,880–3,470 (peak Oct 25)
Denver CO DMA, 2,660 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| kitchen remodel | $19.01 | $7.30–$31.81 | 1,000/mo · low competition |
| kitchen remodeling contractor | $14.36 | $16.19–$49.82 | 880/mo · low competition |
| kitchen renovation | $27.27 | $7.57–$31.48 | 390/mo · low competition |
| kitchen remodel cost | $10.11 | $1.96–$12.02 | 390/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "kitchen remodel denver" $0.30 per click (est., 450 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$53.26a click (not a lead)
Bath remodel: average cost per click in Denver
Details
3,690 searches a month
What it takes to show at the top
$14.79$55
Monthly searches, Oct 25–Sep 26: 2,920–5,730 (peak Jan 26)
Denver CO DMA, 3,690 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| bathroom remodel | $42.75 | $16.08–$55 | 1,900/mo · medium competition |
| bathroom remodeling contractor | $76.86 | $13.29–$55 | 1,300/mo · low competition |
| bathroom renovation | $24.59 | $13.69–$55 | 320/mo · medium competition |
| shower remodel | $44.11 | $14.04–$55 | 170/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "bathroom remodel denver" $17 per click (est., 500 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$21.46a click (not a lead)
Additions: average cost per click in Denver
Details
460 searches a month
What it takes to show at the top
$11.49$35.72
Monthly searches, Oct 25–Sep 26: 170–830 (peak May 26)
Denver CO DMA, 460 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| home addition | $23.86 | $10–$34.39 | 110/mo · low competition |
| room addition | — | — | 20/mo · low competition |
| home addition contractor | $20.91 | $12–$36.17 | 320/mo · low competition |
| second story addition | $12.72 | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home additions denver" $11 per click (est., 60 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$43a click (not a lead)
Whole-home remodel: average cost per click in Denver
Details
1,140 searches a month
What it takes to show at the top
$14.67$46.93
Monthly searches, Oct 25–Sep 26: 740–1,540 (peak Aug 26)
Denver CO DMA, 1,140 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| whole house remodel | $37.72 | $20–$66.52 | 90/mo · low competition |
| home remodeling contractor | $44 | $13.67–$43.26 | 480/mo · low competition |
| whole home renovation | $37.72 | $20–$66.52 | 90/mo · low competition |
| home renovation contractor | $44 | $13.67–$43.26 | 480/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home remodeling denver" $0.30 per click (est., 250 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$16.01a click (not a lead)
New custom home: average cost per click in Denver
Details
1,630 searches a month
What it takes to show at the top
$5.28$26.94
Monthly searches, Oct 25–Sep 26: 750–2,900 (peak Feb 26)
Denver CO DMA, 1,630 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| custom home builder | $14.51 | $5.28–$28.53 | 720/mo · low competition |
| custom home builders near me | $16.18 | $5.28–$24.83 | 880/mo · low competition |
| build a custom home | $47.02 | $5.28–$50.82 | 30/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "custom home builder denver" $2.50 per click (est., 60 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$28.15a click (not a lead)
Commercial GC / tenant improvement: average cost per click in Denver
Details
190 searches a month
What it takes to show at the top
$4.11$28.73
Monthly searches, Oct 25–Sep 26: 70–370 (peak Feb 26)
Denver CO DMA, 190 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial general contractor | $22.37 | $5.09–$26.32 | 90/mo · medium competition |
| tenant improvement contractor | — | — | 20/mo · low competition |
| commercial construction company | $35.60 | $2.84–$31.83 | 70/mo · medium competition |
| office build out | — | — | 10/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "commercial general contractor denver" $2.50 per click (est., 90 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$7a click (not a lead)
Roofer clicks on Google in Atlanta
Details
Low $6Typical $7High $8
| Google search | Per click | Searches |
|---|---|---|
| roofing company atlanta | $8 | 500/mo |
| roofer atlanta | $7 | 250/mo |
| atlanta roofing | $6 | 350/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$5a click (not a lead)
General contractor clicks on Google in Atlanta
Details
| Google search | Per click | Searches |
|---|---|---|
| general contractor atlanta | $5 | 150/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$20.21a click (not a lead)
Roof replacement: average cost per click in Atlanta
Details
1,120 searches a month
What it takes to show at the top
$13.91$61.54
Monthly searches, Oct 25–Sep 26: 780–2,260 (peak Oct 25)
Atlanta GA DMA, 1,120 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof replacement | $21.16 | $17.41–$76.37 | 720/mo · low competition |
| roof replacement company | — | — | 110/mo · low competition |
| new roof cost | $19.05 | $4.44–$20.19 | 260/mo · medium competition |
| reroof | $7.30 | $12.19–$63.81 | 30/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$56.17a click (not a lead)
Roof repair: average cost per click in Atlanta
Details
4,260 searches a month
What it takes to show at the top
$25.18$92.61
Monthly searches, Oct 25–Sep 26: 3,160–6,690 (peak Sep 26)
Atlanta GA DMA, 4,260 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof repair | $45.23 | $24.11–$100.06 | 1,600/mo · low competition |
| roof leak repair | $66.74 | $26–$82.12 | 590/mo · medium competition |
| roof repair near me | $57.71 | $23.96–$86.25 | 1,900/mo · low competition |
| emergency roof repair | $105.15 | $46.01–$130.10 | 170/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$15.51a click (not a lead)
Storm / hail insurance claim: average cost per click in Atlanta
Details
420 searches a month
What it takes to show at the top
$8.33$40.85
Monthly searches, Oct 25–Sep 26: 200–1,010 (peak Oct 25)
Atlanta GA DMA, 420 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| hail damage roof | $15.34 | $8.33–$40.85 | 260/mo · low competition |
| roof storm damage repair | $15.98 | — | 90/mo · low competition |
| roof insurance claim | — | — | 30/mo · low competition |
| hail damage roof repair | — | — | 40/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$19.72a click (not a lead)
Commercial reroof: average cost per click in Atlanta
Details
860 searches a month
What it takes to show at the top
$3.81$49.01
Monthly searches, Oct 25–Sep 26: 680–1,230 (peak Mar 26)
Atlanta GA DMA, 860 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof replacement | — | $15–$40 | 30/mo · medium competition |
| commercial roofing contractor | — | — | 70/mo · low competition |
| flat roof replacement | — | — | 40/mo · low competition |
| tpo roofing | $19.72 | $3.34–$49.39 | 720/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$136.73a click (not a lead)
Commercial repair & maintenance: average cost per click in Atlanta
Details
130 searches a month
What it takes to show at the top
$30$122.39
Monthly searches, Oct 25–Sep 26: 80–240 (peak Mar 26)
Atlanta GA DMA, 130 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof repair | $136.73 | $30–$122.39 | 50/mo · medium competition |
| flat roof repair | — | — | 70/mo · medium competition |
| commercial roof leak repair | — | — | 10/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$60.74a click (not a lead)
Gutters & siding: average cost per click in Atlanta
Details
2,150 searches a month
What it takes to show at the top
$11.50$58.70
Monthly searches, Oct 25–Sep 26: 1,300–3,060 (peak Jan 26)
Atlanta GA DMA, 2,150 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| gutter installation | $59.62 | $9.55–$60 | 880/mo · medium competition |
| gutter replacement | $24.31 | $19.65–$65.41 | 390/mo · high competition |
| seamless gutters | $30.08 | $6–$35 | 320/mo · medium competition |
| siding contractor | $88.94 | $11.54–$65.53 | 390/mo · low competition |
| siding replacement | $143.10 | $13.20–$65.46 | 170/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$65.63a click (not a lead)
Water damage / mitigation: average cost per click in Atlanta
Details
2,120 searches a month
What it takes to show at the top
$23.10$111.56
Monthly searches, Oct 25–Sep 26: 1,360–3,160 (peak Jul 26)
Atlanta GA DMA, 2,120 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| water damage restoration | $68.26 | $20–$107.99 | 1,600/mo · low competition |
| water damage repair | $49.60 | $20–$104.21 | 260/mo · low competition |
| water removal service | $192.62 | $114–$245.45 | 50/mo · high competition |
| water mitigation | $35.21 | $28.92–$115.96 | 210/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "water damage restoration atlanta" $25.00 per click (est. Google Ads CPC, 900 searches/mo). Cost per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$2.14a click (not a lead)
Fire & smoke: average cost per click in Atlanta
Details
520 searches a month
What it takes to show at the top
$24.37$100
Monthly searches, Oct 25–Sep 26: 210–1,330 (peak Sep 26)
Atlanta GA DMA, 520 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| fire damage restoration | — | — | 480/mo · low competition |
| smoke damage cleanup | — | — | 10/mo · low competition |
| fire restoration company | $2.14 | $24.37–$100 | 30/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$47.82a click (not a lead)
Mold remediation: average cost per click in Atlanta
Details
3,460 searches a month
What it takes to show at the top
$8.84$52.45
Monthly searches, Oct 25–Sep 26: 3,160–4,320 (peak Aug 26)
Atlanta GA DMA, 3,460 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| mold remediation | $60.91 | $11.38–$62.50 | 1,900/mo · high competition |
| mold removal | $33.79 | $6.18–$41.23 | 1,300/mo · high competition |
| black mold removal | $22.30 | $3.57–$35.06 | 260/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$247.34a click (not a lead)
Sewage cleanup: average cost per click in Atlanta
Details
60 searches a month
Monthly searches, Oct 25–Sep 26: 30–100 (peak Mar 26)
Atlanta GA DMA, 60 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| sewage cleanup | $247.34 | — | 30/mo · low competition |
| sewage backup cleanup | — | — | 20/mo · low competition |
| sewer backup cleanup | — | — | 10/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$167.21a click (not a lead)
Storm / large loss: average cost per click in Atlanta
Details
100 searches a month
What it takes to show at the top
$9.95$26.12
Monthly searches, Oct 25–Sep 26: 30–250 (peak Jul 26)
Atlanta GA DMA, 100 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| storm damage restoration | — | — | 30/mo · low competition |
| flood damage restoration | $167.21 | $9.95–$26.12 | 40/mo · low competition |
| storm damage repair | — | — | 30/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$9.41a click (not a lead)
Kitchen remodel: average cost per click in Atlanta
Details
3,470 searches a month
What it takes to show at the top
$7.46$23.10
Monthly searches, Oct 25–Sep 26: 2,460–5,010 (peak May 26)
Atlanta GA DMA, 3,470 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| kitchen remodel | $11.58 | $4–$19.03 | 1,600/mo · low competition |
| kitchen remodeling contractor | $1.72 | $16.39–$35 | 1,000/mo · low competition |
| kitchen renovation | $21.49 | $4.73–$26.09 | 390/mo · high competition |
| kitchen remodel cost | $8.38 | $2.64–$9.42 | 480/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "kitchen remodel atlanta" $0.80 per click (est., 200 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$35.12a click (not a lead)
Bath remodel: average cost per click in Atlanta
Details
5,280 searches a month
What it takes to show at the top
$10.78$55
Monthly searches, Oct 25–Sep 26: 4,440–7,240 (peak Jan 26)
Atlanta GA DMA, 5,280 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| bathroom remodel | $36.69 | $11.99–$55 | 2,400/mo · medium competition |
| bathroom remodeling contractor | $38.49 | $9.60–$55 | 1,900/mo · low competition |
| bathroom renovation | $23.02 | $10.49–$55 | 590/mo · medium competition |
| shower remodel | $27.37 | $9.56–$55 | 390/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "bathroom remodel atlanta" $1.70 per click (est., 350 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$14.40a click (not a lead)
Additions: average cost per click in Atlanta
Details
620 searches a month
What it takes to show at the top
$3.45$13.95
Monthly searches, Oct 25–Sep 26: 220–840 (peak Mar 26)
Atlanta GA DMA, 620 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| home addition | $9.33 | $2.19–$10.07 | 90/mo · low competition |
| room addition | $5.52 | $2.66–$7.63 | 30/mo · low competition |
| home addition contractor | $16.51 | $3.73–$15.07 | 480/mo · low competition |
| second story addition | $0.01 | — | 20/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home additions atlanta" $4.50 per click (est., 200 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$12.45a click (not a lead)
Whole-home remodel: average cost per click in Atlanta
Details
1,500 searches a month
What it takes to show at the top
$6.66$31.89
Monthly searches, Oct 25–Sep 26: 460–2,140 (peak Jul 26)
Atlanta GA DMA, 1,500 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| whole house remodel | $6.10 | $2.86–$9.42 | 30/mo · low competition |
| home remodeling contractor | $12.72 | $6.82–$32.82 | 720/mo · medium competition |
| whole home renovation | $6.10 | $2.86–$9.42 | 30/mo · low competition |
| home renovation contractor | $12.72 | $6.82–$32.82 | 720/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home remodeling atlanta" $0.70 per click (est., 200 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$11.05a click (not a lead)
New custom home: average cost per click in Atlanta
Details
1,630 searches a month
What it takes to show at the top
$3.17$14.74
Monthly searches, Oct 25–Sep 26: 920–2,830 (peak Jul 26)
Atlanta GA DMA, 1,630 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| custom home builder | $12.70 | $2.95–$14.49 | 1,000/mo · medium competition |
| custom home builders near me | $8.44 | $3.62–$15.69 | 590/mo · medium competition |
| build a custom home | $8.19 | $2.20–$7.18 | 40/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "custom home builder atlanta" $1.60 per click (est., 100 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$9.92a click (not a lead)
Commercial GC / tenant improvement: average cost per click in Atlanta
Details
290 searches a month
What it takes to show at the top
$5.55$33.41
Monthly searches, Oct 25–Sep 26: 180–440 (peak Aug 26)
Atlanta GA DMA, 290 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial general contractor | $9.73 | $6.26–$38.33 | 170/mo · low competition |
| tenant improvement contractor | — | — | 20/mo · low competition |
| commercial construction company | $10.28 | $4.20–$24.11 | 90/mo · high competition |
| office build out | — | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$13a click (not a lead)
Roofer clicks on Google in Phoenix
Details
Low $5Typical $13High $16
| Google search | Per click | Searches |
|---|---|---|
| roofer phoenix | $16 | 200/mo |
| roofing company phoenix | $13 | 350/mo |
| phoenix roofing | $5 | 600/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$3a click (not a lead)
General contractor clicks on Google in Phoenix
Details
| Google search | Per click | Searches |
|---|---|---|
| general contractor phoenix | $3 | 400/mo |
Estimated price per click, not per lead. It usually takes several clicks to get one call.
$28.99a click (not a lead)
Roof replacement: average cost per click in Phoenix
Details
500 searches a month
What it takes to show at the top
$22.91$69.83
Monthly searches, Oct 25–Sep 26: 280–1,110 (peak Aug 26)
Phoenix AZ DMA, 500 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof replacement | $30.81 | $27.74–$85 | 320/mo · low competition |
| roof replacement company | $24.58 | — | 50/mo · medium competition |
| new roof cost | $25.71 | $7.56–$27.77 | 110/mo · medium competition |
| reroof | — | $30–$58.51 | 20/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$53.13a click (not a lead)
Roof repair: average cost per click in Phoenix
Details
3,520 searches a month
What it takes to show at the top
$20.66$85
Monthly searches, Oct 25–Sep 26: 1,750–6,490 (peak Sep 26)
Phoenix AZ DMA, 3,520 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| roof repair | $53.31 | $26.33–$85 | 1,000/mo · low competition |
| roof leak repair | $56.88 | $34–$85 | 480/mo · medium competition |
| roof repair near me | $50.17 | $12.96–$85 | 1,900/mo · low competition |
| emergency roof repair | $79.21 | $39–$85 | 140/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$3.64a click (not a lead)
Storm / hail insurance claim: average cost per click in Phoenix
Details
100 searches a month
What it takes to show at the top
$3.95$56.35
Monthly searches, Oct 25–Sep 26: 60–210 (peak Jul 26)
Phoenix AZ DMA, 100 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| hail damage roof | — | $3.98–$64.77 | 50/mo · low competition |
| roof storm damage repair | — | — | 30/mo · low competition |
| roof insurance claim | $3.64 | $3.81–$14.24 | 10/mo · medium competition |
| hail damage roof repair | — | — | 10/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$13.10a click (not a lead)
Commercial reroof: average cost per click in Phoenix
Details
540 searches a month
What it takes to show at the top
$8.26$19.53
Monthly searches, Oct 25–Sep 26: 510–660 (peak Oct 25)
Phoenix AZ DMA, 540 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof replacement | — | $18–$85 | 30/mo · medium competition |
| commercial roofing contractor | — | — | 20/mo · low competition |
| flat roof replacement | $8.61 | $4.03–$40.78 | 10/mo · medium competition |
| tpo roofing | $13.19 | $7.74–$15 | 480/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$40.61a click (not a lead)
Commercial repair & maintenance: average cost per click in Phoenix
Details
130 searches a month
What it takes to show at the top
$21.85$82.39
Monthly searches, Oct 25–Sep 26: 50–250 (peak Sep 26)
Phoenix AZ DMA, 130 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial roof repair | $30.13 | $30–$85 | 30/mo · medium competition |
| flat roof repair | $44.10 | $19.13–$81.52 | 90/mo · low competition |
| commercial roof leak repair | — | — | 10/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$11.86a click (not a lead)
Gutters & siding: average cost per click in Phoenix
Details
960 searches a month
What it takes to show at the top
$6.41$30.02
Monthly searches, Oct 25–Sep 26: 590–1,790 (peak Oct 25)
Phoenix AZ DMA, 960 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| gutter installation | $13.58 | $6.97–$36.04 | 480/mo · medium competition |
| gutter replacement | $13.88 | $10.04–$24.80 | 40/mo · high competition |
| seamless gutters | $17.61 | $4.46–$17.25 | 210/mo · medium competition |
| siding contractor | $1.96 | — | 210/mo · low competition |
| siding replacement | $10.17 | — | 20/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$108.66a click (not a lead)
Water damage / mitigation: average cost per click in Phoenix
Details
1,170 searches a month
What it takes to show at the top
$25.93$88.74
Monthly searches, Oct 25–Sep 26: 630–2,690 (peak Sep 26)
Phoenix AZ DMA, 1,170 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| water damage restoration | $122.67 | $24.55–$88.73 | 880/mo · low competition |
| water damage repair | $64.93 | $25–$75 | 170/mo · low competition |
| water removal service | — | — | 10/mo · high competition |
| water mitigation | $64.17 | $38.40–$110 | 110/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "water damage restoration phoenix" $25.00 per click (est. Google Ads CPC, 600 searches/mo). Cost per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$1.86a click (not a lead)
Fire & smoke: average cost per click in Phoenix
Details
350 searches a month
What it takes to show at the top
$25$56.12
Monthly searches, Oct 25–Sep 26: 100–1,630 (peak Sep 26)
Phoenix AZ DMA, 350 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| fire damage restoration | $1.67 | — | 320/mo · low competition |
| smoke damage cleanup | — | — | 10/mo · low competition |
| fire restoration company | $4.83 | $25–$56.12 | 20/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$67.44a click (not a lead)
Mold remediation: average cost per click in Phoenix
Details
1,770 searches a month
What it takes to show at the top
$12.53$44.68
Monthly searches, Oct 25–Sep 26: 1,420–2,320 (peak Oct 25)
Phoenix AZ DMA, 1,770 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| mold remediation | $85.99 | $16.59–$52.90 | 880/mo · medium competition |
| mold removal | $58.36 | $9.46–$40 | 720/mo · high competition |
| black mold removal | $9.82 | $4.58–$22 | 170/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$383.75a click (not a lead)
Sewage cleanup: average cost per click in Phoenix
Details
40 searches a month
Monthly searches, Oct 25–Sep 26: 20–70 (peak Jul 26)
Phoenix AZ DMA, 40 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| sewage cleanup | $383.75 | — | 20/mo · low competition |
| sewage backup cleanup | — | — | 10/mo · low competition |
| sewer backup cleanup | — | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$19.14a click (not a lead)
Kitchen remodel: average cost per click in Phoenix
Details
2,450 searches a month
What it takes to show at the top
$7.14$29
Monthly searches, Oct 25–Sep 26: 1,610–3,300 (peak Nov 25)
Phoenix AZ DMA, 2,450 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| kitchen remodel | $17.83 | $5.32–$27.95 | 1,300/mo · low competition |
| kitchen remodeling contractor | $22.84 | $11.27–$36.45 | 720/mo · low competition |
| kitchen renovation | $29.47 | $9.76–$31.65 | 170/mo · medium competition |
| kitchen remodel cost | $8.63 | $3.11–$11.89 | 260/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "kitchen remodel phoenix" $0.30 per click (est., 250 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$49.37a click (not a lead)
Bath remodel: average cost per click in Phoenix
Details
4,260 searches a month
What it takes to show at the top
$11.32$55
Monthly searches, Oct 25–Sep 26: 2,750–4,930 (peak Oct 25)
Phoenix AZ DMA, 4,260 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| bathroom remodel | $39.57 | $11.37–$55 | 2,400/mo · medium competition |
| bathroom remodeling contractor | $69.04 | $11.33–$55 | 1,300/mo · low competition |
| bathroom renovation | $46.60 | $8.31–$55 | 170/mo · medium competition |
| shower remodel | $45.26 | $12.33–$55 | 390/mo · high competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "bathroom remodel phoenix" $1.90 per click (est., 300 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$41.56a click (not a lead)
Additions: average cost per click in Phoenix
Details
340 searches a month
What it takes to show at the top
$4.11$27.69
Monthly searches, Oct 25–Sep 26: 150–490 (peak Jul 26)
Phoenix AZ DMA, 340 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| home addition | $93.74 | $5.34–$29.97 | 50/mo · low competition |
| room addition | $3.09 | $1.54–$7.64 | 20/mo · low competition |
| home addition contractor | $34.48 | $4.07–$28.79 | 260/mo · low competition |
| second story addition | — | — | 10/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home additions phoenix" $3 per click (est., 150 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$12.13a click (not a lead)
Whole-home remodel: average cost per click in Phoenix
Details
840 searches a month
What it takes to show at the top
$6.71$40.23
Monthly searches, Oct 25–Sep 26: 460–1,540 (peak Jul 26)
Phoenix AZ DMA, 840 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| whole house remodel | — | — | 30/mo · low competition |
| home remodeling contractor | $12.13 | $6.71–$40.23 | 390/mo · low competition |
| whole home renovation | — | — | 30/mo · low competition |
| home renovation contractor | $12.13 | $6.71–$40.23 | 390/mo · low competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "home remodeling phoenix" $3 per click (est., 600 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$14.39a click (not a lead)
New custom home: average cost per click in Phoenix
Details
1,070 searches a month
What it takes to show at the top
$4.97$26.54
Monthly searches, Oct 25–Sep 26: 650–1,900 (peak Jul 26)
Phoenix AZ DMA, 1,070 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| custom home builder | $15.68 | $5.28–$25.50 | 720/mo · medium competition |
| custom home builders near me | $12.10 | $4.24–$30.16 | 320/mo · low competition |
| build a custom home | $7.79 | $5.22–$13.02 | 30/mo · medium competition |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "custom home builder phoenix" $0.70 per click (est., 200 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
$4.14a click (not a lead)
Commercial GC / tenant improvement: average cost per click in Phoenix
Details
170 searches a month
What it takes to show at the top
$5.22$26.74
Monthly searches, Oct 25–Sep 26: 100–210 (peak Oct 25)
Phoenix AZ DMA, 170 searches/mo across these searches.
| Google search | Avg per click | Top-of-page bid | Searches |
|---|---|---|---|
| commercial general contractor | $3.57 | $6.55–$25.41 | 70/mo · medium competition |
| tenant improvement contractor | $6.17 | $3.95–$15 | 20/mo · high competition |
| commercial construction company | — | $4.24–$31.42 | 70/mo · medium competition |
| office build out | — | — | 10/mo |
Google Keyword Planner: average cost per click and the low/high bid to show at the top of the page, last 12 months. Not a lead price.
Cross-check: "commercial general contractor phoenix" $2.50 per click (est., 150 searches/mo). Per click, not per lead.
Google Keyword Planner (Google Ads API), Oct 2026 · checked Oct 20, 2026
lead price not published Roofing: Roof replacement, Roof repair, Storm / hail insurance claim, Commercial reroof, Commercial repair & maintenance, Gutters & siding. Add yours →
lead price not published Restoration: Commercial restoration. Add yours →
lead price not published Construction: Kitchen remodel, Bath remodel, Additions, Whole-home remodel, New custom home, Commercial GC / tenant improvement. Add yours →
Angi / HomeAdvisor 6 numbers
$50–$120a lead
Reported cost per roofing lead (Angi publishes no price list)
Details
Low $50High $120
$50–$120+ per lead, ~ $300/yr membership
$45–$110a lead
Reported cost per shared roofing lead
Details
Low $45High $110
$45–$110 per lead
$15–$85a lead
Reported Angi / HomeAdvisor water damage lead
Details
Low $15High $85
$15–$85
$40–$100a lead
Reported cost per general contracting / remodeling lead
Details
Low $40High $100
$40–$100+ per lead, ~ $300/yr membership
$87–$142a lead
Remodeling leads, as reported by one agency's clients
Details
Low $87High $142
$87–$142
$40.57a lead, all categories
What Angi took in per lead across every kind of job (not a roofing, restoration or remodeling price)
Details
US lead revenue $196.293M ÷ 4.838M US leads in Q2 2026 = $40.57 per lead, worked out from Angi's own filing. Covers every category from handyman to remodeling, so it is not a price for your trade.
Angi Inc. Form 10-Q and earnings release · Q2 2026 (Apr–Jun) · checked Oct 20, 2026
no public numbers yet Roofing: Roof replacement, Roof repair, Storm / hail insurance claim, Commercial reroof, Commercial repair & maintenance, Gutters & siding. Add yours →
no public numbers yet Restoration: Fire & smoke, Mold remediation, Sewage cleanup, Storm / large loss, Commercial restoration. Add yours →
no public numbers yet Construction: Kitchen remodel, Bath remodel, Additions, Whole-home remodel, New custom home, Commercial GC / tenant improvement. Add yours →
Thumbtack 4 numbers
$45–$120a lead
Reported roofing lead price, big metros
Details
Low $45High $120
$45–$120 per contact
$50–$150a lead
Reported general contractor / remodeling lead price
Details
Low $50High $150
$50–$150 per contact
$300a lead
Thumbtack roof install/replace lead, typical price
Details
$300 (typical price, 25 leads)
$71.73a lead
Thumbtack roof repair lead, typical price
Details
$71.73 (typical price, 50 leads)
no public numbers yet Roofing: Storm / hail insurance claim, Commercial reroof, Commercial repair & maintenance, Gutters & siding. Add yours →
no public numbers yet Restoration: Water damage / mitigation, Fire & smoke, Mold remediation, Sewage cleanup, Storm / large loss, Commercial restoration. Add yours →
no public numbers yet Construction: Kitchen remodel, Bath remodel, Additions, Whole-home remodel, New custom home, Commercial GC / tenant improvement. Add yours →
Storm & lead sellers 8 numbers
$175a lead
Exclusive hail/wind lead, one seller's posted price
Details
Low $99High $175
$175 per lead ($99 for first 3)
$30–$400a lead
Storm leads: shared vs. exclusive vs. confirmed appointment (one seller's figures)
Details
Low $30High $400
$30–$90 shared; $150–$400 exclusive; $200 per confirmed appointment ($175–$190 at volume)
$180an appointment
Exclusive booked roofing appointment, one seller's posted price
Details
from $180 per appointment
$75–$120a lead
Exclusive roof replacement lead (one agency's figures)
Details
Low $75High $120
$75–$120
$150–$300a lead
Exclusive storm / insurance roofing lead (one agency's figures)
Details
Low $150High $300
$150–$300+
$50–$120a lead
Exclusive roof repair lead (one agency's figures)
Details
Low $50High $120
$50–$120
$10–$120+a lead
Networx lead prices across all categories, as the seller states them
Details
$10 to $100+ per lead on the pay-per-lead plan; $15 to $120+ on the exclusive plan. The seller's own figures, all categories, not audited.
Networx help center (seller's own page) · Jun 2023 · checked Oct 20, 2026
$50–$300a lead
Inquirly exclusive roofing leads, as the seller states them
Details
$50 to $300 per exclusive roofing lead; $100 to $900 per pay-per-call lead. The seller's own figures, not audited.
Inquirly (seller's own page) · Sep 2024 · checked Oct 20, 2026
no public numbers yet Roofing: Commercial reroof, Commercial repair & maintenance, Gutters & siding. Add yours →
no public numbers yet Restoration: Water damage / mitigation, Fire & smoke, Mold remediation, Sewage cleanup, Storm / large loss, Commercial restoration. Add yours →
no public numbers yet Construction: Kitchen remodel, Bath remodel, Additions, Whole-home remodel, New custom home, Commercial GC / tenant improvement. Add yours →
Insurance referral programs 6 numbers
4.5%of each job
Insurance referral program fee, specialty contractors (Contractor Connection)
Details
4.5% of each job sold, capped at $4,000 a job under $100,000 (cap rises to $11,000 on jobs of $600,000+). Plus a $250 online application fee and a yearly fee of $0–$5,000 that depends on how much program work you did.
4.5%of each job
Insurance referral program fee, mitigation contractors (Contractor Connection)
Details
4.5% of each job sold, capped at $4,000 a job under $100,000 (cap rises to $11,000 on jobs of $600,000+). Plus a $250 online application fee and a yearly fee of $0–$5,000 that depends on how much program work you did.
4.5%of each job
Insurance referral program fee, general contractors (Contractor Connection)
Details
4.5% of each job sold, capped at $4,000 a job under $100,000 (cap rises to $11,000 on jobs of $600,000+). Plus a $250 online application fee and a yearly fee of $0–$5,000 that depends on how much program work you did.
5.5%–6%of each job
Insurance referral program fee, roofing (Alacrity)
Details
6.00% of each job on the Allstate program, 5.50% on other insurance programs, plus $9.95 per assignment.
5.5%–6.25%of each job
Insurance referral program fee, mitigation (Alacrity)
Details
6.25% of each job on the Allstate program, 5.50% on other insurance programs, plus $9.95 per assignment.
5.5%of each job
Insurance referral program fee, general contractors (Alacrity)
Details
5.50% of each job, plus $9.95 per assignment.
no public numbers yet Roofing: Roof replacement, Roof repair, Commercial reroof, Commercial repair & maintenance, Gutters & siding. Add yours →
no public numbers yet Restoration: Fire & smoke, Mold remediation, Sewage cleanup, Storm / large loss, Commercial restoration. Add yours →
no public numbers yet Construction: Kitchen remodel, Bath remodel, Additions, Whole-home remodel, New custom home, Commercial GC / tenant improvement. Add yours →
All paid sources combined 1 number
$396a lead
Replacement contractors, cost per lead that reached a salesperson (self-reported)
Details
$396 middle; 39% of firms paid $500+
Qualified Remodeler 2026 Top 500 · 2025 data, pub. Aug 2026 · checked Oct 20, 2026
Bidding (commercial work) 2 numbers
~5bids per job won
Bids per job won on private commercial bid work
Details
About 5 bids per job won on private bid work, 6–10 on public work (general contractors), 3–4 on negotiated work. Industry reports summarized by a construction CPA.
ENR, "Bid-Hit Ratios Provide Valuable Road Map" · 2010 · checked Oct 20, 2026
0.57%of project value, per bid
What preparing a bid costs, as a share of the project value (UK survey)
Details
Bid cost averaged 0.57% of total project value across winning and losing bids (UK, £8bn of bids with full cost data). The average winning contractor bid cost about £60k. UK data, 2014; no US equivalent is published.
Constructing Excellence / MarketingWorks 2014 Bid Cost Survey (UK) · 2014 · checked Oct 20, 2026
View as table
| Trade | Where leads come from | What was measured | Price | When | Source |
|---|---|---|---|---|---|
| Roofing | Google Guaranteed ads (LSA) | Average cost per charged lead, roofers | $128.18 average · $114.57 median (typical $86.31–$141.81; 13 campaigns, last 3 months) | Oct 2026 | 99 Calls LSA Cost Estimator1checked Oct 20, 2026 |
| Roofing | Google Guaranteed ads (LSA) | Cost per unique roofing lead (26 roofers) | $91 | Jun 2026 | Roofing Data (Substack)2checked Oct 20, 2026 |
| Roofing | Google Guaranteed ads (LSA) | Cost per lead by market size, slow season vs. storm season Storm / insurance | Small towns $25–$45 slow season; big metros $55–$85 slow season, $100–$200+ in storm season | 2026 | RankLocall3checked Oct 20, 2026 |
| Roofing | Google search ads | Cost per lead on searches that don't name a company like "roof repair near me" (15 roofers, $310k spent) | $124 average; median $125; best quarter of accounts under $80; worst quarter over $256 | Q1 2026 | SearchLight Digital4checked Oct 20, 2026 |
| Roofing | Google search ads | Cost per lead when people search your company name / Google's automated "Performance Max" ads | $44 name searches; $64 Performance Max (3 accounts) | Q1 2026 | SearchLight Digital4checked Oct 20, 2026 |
| Roofing | Google search ads | All roofing & gutters search ads (LocaliQ, 3,200+ home-service campaigns): average cost per lead | $228.15 average cost per lead (Apr 2024–Mar 2025) | Apr 2024–Mar 2025 | LocaliQ 2025 Home Services Benchmarks5checked Oct 20, 2026 |
| Roofing | Google search ads | Roofing search ads, middle-of-the-pack cost per lead (15–24 advertisers a month) | $285 median (monthly medians $271–$368) | Jan–Sep 2026 | 99 Calls Google Ads benchmarks6checked Oct 20, 2026 |
| Roofing | Angi / HomeAdvisor | Reported cost per roofing lead (Angi publishes no price list) | $50–$120+ per lead, ~ $300/yr membership | 2025–2026 | LeadTruffle7checked Oct 20, 2026 |
| Roofing | Angi / HomeAdvisor | Reported cost per shared roofing lead | $45–$110 per lead | 2026 | Service Hero Marketing8checked Oct 20, 2026 |
| Roofing | Lead sellers & storm leads | Price per lead or appointment from lead sellers Storm / insurance | no public data yet | — | — |
| Restoration | Google Guaranteed ads (LSA) | Water damage, average cost per charged lead (8 campaigns) | $115.70 average · $98.74 median (middle 80%: $81.78–$278.87; 8 campaigns) | Oct 2026 (last 3 mo) | 99 Calls LSA Cost Estimator9checked Oct 20, 2026 |
| Restoration | Google Guaranteed ads (LSA) | Disaster restoration, average cost per charged lead (5 campaigns) | $319.67 average · $355.03 median (middle 80%: $124.36–$445.85; 5 campaigns) | Oct 2026 | 99 Calls LSA Cost Estimator10checked Oct 20, 2026 |
| Restoration | Google Guaranteed ads (LSA) | Water damage: low / middle / high end (9 campaigns) | $87 · $99 · $278 | Jun–Sep 2026 | AdGenius LSA benchmark11checked Oct 20, 2026 |
| Restoration | Google search ads | Water damage, middle-of-the-pack cost per lead (21–29 advertisers a month) | $637 middle for 2026 (month to month $498–$711); cheapest tenth ~$271, priciest tenth ~$1,346 | Jan–Sep 2026 | 99 Calls Google Ads benchmarks6checked Oct 20, 2026 |
| Restoration | Angi / HomeAdvisor | Reported Angi / HomeAdvisor water damage lead | $15–$85 | 2026 | HomeProCalls12checked Oct 20, 2026 |
| Restoration | Lead sellers & storm leads | Price per lead or appointment from lead sellers Storm / insurance | no public data yet | — | — |
| Construction | Google Guaranteed ads (LSA) | Remodelers, average cost per charged lead (5 campaigns) | $108.32 average · $102.56 median (middle 80%: $73.30–$127.49) | Oct 2026 (last 12 mo) | 99 Calls LSA Cost Estimator13checked Oct 20, 2026 |
| Construction | Google Guaranteed ads (LSA) | General contractors, average cost per charged lead (3 campaigns, directional) | $132.79 average · $56.37 median (middle 80%: $27.01–$140.28; 3 campaigns, directional) | Oct 2026 | 99 Calls LSA Cost Estimator14checked Oct 20, 2026 |
| Construction | Google search ads | All general contractor search ads (LocaliQ, 3,200+ home-service campaigns): average cost per lead | $165.67 average cost per lead (Apr 2024–Mar 2025) | Apr 2024–Mar 2025 | LocaliQ 2025 Home Services Benchmarks5checked Oct 20, 2026 |
| Construction | Angi / HomeAdvisor | Reported cost per general contracting / remodeling lead | $40–$100+ per lead, ~ $300/yr membership | 2026 | ProLicensed15checked Oct 20, 2026 |
| Construction | Angi / HomeAdvisor | Remodeling leads, as reported by one agency's clients | $87–$142 | Sep 2026 | Eclipse Marketing16checked Oct 20, 2026 |
| Construction | Lead sellers & storm leads | Price per lead or appointment from lead sellers Storm / insurance | no public data yet | — | — |
| Roofing | Thumbtack | Typical price: roof install/replace (25 leads) and roof repair (50 leads) | $300 install/replace; $71.73 repair (typical price) | Mar–Sep 2026 | Tack Tools Pro17checked Oct 20, 2026 |
| Roofing | Thumbtack | Reported roofing lead price, big metros | $45–$120 per contact | 2026 | The Booking Flow18checked Oct 20, 2026 |
| Construction | Thumbtack | Reported general contractor / remodeling lead price | $50–$150 per contact | 2026 | The Booking Flow18checked Oct 20, 2026 |
| Roofing | Lead sellers & storm leads | Exclusive hail/wind lead, one seller's posted price Storm / insurance | $175 per lead ($99 for first 3) | 2026 | StormLead (vendor)19checked Oct 20, 2026 |
| Roofing | Lead sellers & storm leads | Storm leads: shared vs. exclusive vs. confirmed appointment (one seller's figures) Storm / insurance | $30–$90 shared; $150–$400 exclusive; $200 per confirmed appointment ($175–$190 at volume) | Aug 2026 | The Lead Giants (vendor)20checked Oct 20, 2026 |
| Roofing | Lead sellers & storm leads | Exclusive roofing leads: replacement, storm/insurance, repair Storm / insurance | $75–$120 replacement; $150–$300+ storm/insurance; $50–$120 repair | May 2026 | Stoy Media21checked Oct 20, 2026 |
| Roofing | Lead sellers & storm leads | Exclusive booked roofing appointment, one seller's posted price Storm / insurance | from $180 per appointment | 2026 | RainyLeads (vendor)22checked Oct 20, 2026 |
| Restoration | Google search ads | Fire & smoke damage search ads, 99 Calls restoration clients: cost per lead | $705 | Jan 2024–Jun 2026 | 99 Calls restoration report23checked Oct 20, 2026 |
| Restoration | Google search ads | Mold remediation search ads, 99 Calls restoration clients: cost per lead | $165 | Jan 2024–Jun 2026 | 99 Calls restoration report23checked Oct 20, 2026 |
| Restoration | Google search ads | Water damage cost per lead by year, middle (low–high) | 2024 $504 ($288–$882); 2025 $557 ($306–$1,104); 2026 Jan–May $676 ($347–$1,447) | 2024–May 2026 | 99 Calls restoration report24checked Oct 20, 2026 |
| Construction | All paid sources | Replacement contractors, cost per lead that reached a salesperson (self-reported) | $396 middle; 39% of firms paid $500+ | 2025 data, pub. Aug 2026 | Qualified Remodeler 2026 Top 50025checked Oct 20, 2026 |
| Restoration | Google search ads | Sewage cleanup search ads, 99 Calls restoration clients: cost per lead | $525 (click price $61.23, 11.7% of clicks became leads) | Jan 2024–mid-Jun 2026 | 99 Calls restoration report26checked Oct 20, 2026 |
| Restoration | Google search ads | Storm / ice dam search ads, 99 Calls restoration clients: cost per lead | $335 (click price $26.34, 7.9% of clicks became leads) · thin data, directional | Jan 2024–mid-Jun 2026 | 99 Calls restoration report26checked Oct 20, 2026 |
| Construction | Google search ads | Kitchen remodel: Google search-ad price per click, US (volume-weighted) | $2.11 volume-weighted average (keywords $0.30–$3) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Kitchen remodel: price per click in 20 big metros ("kitchen remodel [city]") | $4.75 median across 20 of 20 metros with data (middle half $0.68–$7; full range $0.15–$17) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Bath remodel: Google search-ad price per click, US (volume-weighted) | $2.75 volume-weighted average (keywords $0.30–$3.50) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Bath remodel: price per click in 20 big metros ("bathroom remodel [city]") | $7 median across 20 of 20 metros with data (middle half $3.85–$13.50; full range $0.30–$20) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Home additions: Google search-ad price per click, US (volume-weighted) | $3.53 volume-weighted average (keywords $3–$4) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Home additions: price per click in 20 big metros ("home additions [city]") | $4.50 median across 15 of 20 metros with data (middle half $3–$9.50; full range $0.80–$20) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Whole-home remodel: Google search-ad price per click, US (volume-weighted) | $0.88 volume-weighted average (keywords $0.30–$1.20) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Whole-home remodel: price per click in 20 big metros ("home remodeling [city]") | $2.25 median across 20 of 20 metros with data (middle half $0.65–$3; full range $0.25–$4) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | New custom home: Google search-ad price per click, US (volume-weighted) | $1.02 volume-weighted average (keywords $0.30–$2.50) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | New custom home: price per click in 20 big metros ("custom home builder [city]") | $1.80 median across 15 of 20 metros with data (middle half $1.40–$2.25; full range $0.70–$6) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Commercial GC / tenant improvement: Google search-ad price per click, US (volume-weighted) | $2.60 volume-weighted average (keywords $0.80–$3.50) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Construction | Google search ads | Commercial GC / tenant improvement: price per click in 20 big metros ("commercial general contractor [city]") | $3 median across 9 of 20 metros with data (middle half $2.50–$3.50; full range $2.50–$4) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Roofing | Google search ads | Commercial reroof: Google search-ad price per click, US (volume-weighted) | $1.01 volume-weighted average (keywords $0.70–$1.30) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Roofing | Google search ads | Commercial roof repair: Google search-ad price per click, US (volume-weighted) | $19 volume-weighted average (keywords $19–$19) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Roofing | Google search ads | Gutters & siding: Google search-ad price per click, US (volume-weighted) | $4.30 volume-weighted average (keywords $0.35–$11) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| Restoration | Google search ads | Commercial restoration: Google search-ad price per click, US (volume-weighted) | $18.87 volume-weighted average (keywords $13–$25) | Oct 2026 | Ahrefs Keywords Explorer (US)27checked Oct 20, 2026 |
| All trades | Google search ads | All home-services search ads (LocaliQ, 3,200+ campaigns): average cost per lead | $90.92 average cost per lead (2025 benchmarks; average click $7.85, 7.33% of clicks became leads) | Apr 2024–Mar 2025 | LocaliQ 2025 Home Services Benchmarks5checked Oct 20, 2026 |
| Roofing | Google search ads | Roof replacement: Google search-ad cost per click, US | $28.18 average cost per click; top-of-page bid $12.44–$59.29 (volume-weighted across 4 searches, 47,200 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Roof replacement: cost per click across 20 big metros (DMA-targeted) | $31.82 median metro cost per click (middle half $27.94–$42.53; full range $11.53–$89.19) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Roof repair: Google search-ad cost per click, US | $40.18 average cost per click; top-of-page bid $14.24–$69.62 (volume-weighted across 4 searches, 216,200 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Roof repair: cost per click across 20 big metros (DMA-targeted) | $44.11 median metro cost per click (middle half $36.49–$56.46; full range $27.06–$75.98) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Storm / hail insurance claim: Google search-ad cost per click, US | $26.16 average cost per click; top-of-page bid $8.86–$49.83 (volume-weighted across 4 searches, 12,400 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Storm / hail insurance claim: cost per click across 13 big metros (DMA-targeted) | $21.67 median metro cost per click (middle half $5.11–$40.08; full range $1.32–$118.72) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Commercial reroof: Google search-ad cost per click, US | $11.41 average cost per click; top-of-page bid $4.40–$30.66 (volume-weighted across 4 searches, 32,600 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Commercial reroof: cost per click across 20 big metros (DMA-targeted) | $9.76 median metro cost per click (middle half $7.72–$17.70; full range $4.23–$23.40) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Commercial repair & maintenance: Google search-ad cost per click, US | $35.80 average cost per click; top-of-page bid $14.41–$72 (volume-weighted across 3 searches, 7,120 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Commercial repair & maintenance: cost per click across 20 big metros (DMA-targeted) | $51.85 median metro cost per click (middle half $31.86–$62.99; full range $20.74–$206.56) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Gutters & siding: Google search-ad cost per click, US | $26.26 average cost per click; top-of-page bid $8.27–$59.89 (volume-weighted across 5 searches, 99,200 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Google search ads | Gutters & siding: cost per click across 20 big metros (DMA-targeted) | $28.78 median metro cost per click (middle half $20.75–$40.27; full range $11.86–$82.32) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Water damage / mitigation: Google search-ad cost per click, US | $54.14 average cost per click; top-of-page bid $18.52–$99.86 (volume-weighted across 4 searches, 106,680 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Water damage / mitigation: cost per click across 20 big metros (DMA-targeted) | $64.77 median metro cost per click (middle half $45.10–$80.10; full range $14.09–$134.93) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Fire & smoke: Google search-ad cost per click, US | $30.60 average cost per click; top-of-page bid $11.52–$72.46 (volume-weighted across 3 searches, 62,990 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Fire & smoke: cost per click across 17 big metros (DMA-targeted) | $30.06 median metro cost per click (middle half $13.58–$82.77; full range $1.86–$222.61) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Mold remediation: Google search-ad cost per click, US | $33.25 average cost per click; top-of-page bid $5.55–$36.34 (volume-weighted across 3 searches, 176,600 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Mold remediation: cost per click across 20 big metros (DMA-targeted) | $42.07 median metro cost per click (middle half $31.27–$55.61; full range $16.20–$77.03) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Sewage cleanup: Google search-ad cost per click, US | $54.37 average cost per click; top-of-page bid $20.99–$96.79 (volume-weighted across 3 searches, 2,640 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Sewage cleanup: cost per click across 16 big metros (DMA-targeted) | $65.63 median metro cost per click (middle half $45.24–$188.83; full range $9.57–$448.55) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Storm / large loss: Google search-ad cost per click, US | $44.72 average cost per click; top-of-page bid $12.05–$63.07 (volume-weighted across 3 searches, 69,100 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Storm / large loss: cost per click across 10 big metros (DMA-targeted) | $54.13 median metro cost per click (middle half $24.73–$101.30; full range $0.06–$202.78) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Commercial restoration: Google search-ad cost per click, US | $26.45 average cost per click; top-of-page bid $23.96–$65.55 (volume-weighted across 3 searches, 1,390 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Restoration | Google search ads | Commercial restoration: cost per click across 5 big metros (DMA-targeted) | $62.37 median metro cost per click (middle half $2.31–$211.46; full range $0.27–$329.99) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Kitchen remodel: Google search-ad cost per click, US | $15.35 average cost per click; top-of-page bid $4.63–$30.16 (volume-weighted across 4 searches, 154,800 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Kitchen remodel: cost per click across 20 big metros (DMA-targeted) | $17.15 median metro cost per click (middle half $11.35–$29.52; full range $9.07–$56.03) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Bath remodel: Google search-ad cost per click, US | $33.11 average cost per click; top-of-page bid $9.75–$54.43 (volume-weighted across 4 searches, 255,700 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Bath remodel: cost per click across 20 big metros (DMA-targeted) | $34.74 median metro cost per click (middle half $26.16–$43.06; full range $21.97–$53.26) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Additions: Google search-ad cost per click, US | $13.30 average cost per click; top-of-page bid $4.49–$27.94 (volume-weighted across 4 searches, 31,120 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Additions: cost per click across 20 big metros (DMA-targeted) | $18.21 median metro cost per click (middle half $11.53–$24.25; full range $3.99–$49.84) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Whole-home remodel: Google search-ad cost per click, US | $13.36 average cost per click; top-of-page bid $5.58–$31.96 (volume-weighted across 4 searches, 60,000 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Whole-home remodel: cost per click across 20 big metros (DMA-targeted) | $15.63 median metro cost per click (middle half $12.21–$22.37; full range $4.03–$43) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | New custom home: Google search-ad cost per click, US | $9.22 average cost per click; top-of-page bid $2.57–$12.99 (volume-weighted across 3 searches, 65,100 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | New custom home: cost per click across 20 big metros (DMA-targeted) | $10.94 median metro cost per click (middle half $8.01–$14.19; full range $0.79–$24.70) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Commercial GC / tenant improvement: Google search-ad cost per click, US | $7.81 average cost per click; top-of-page bid $4.18–$22.34 (volume-weighted across 4 searches, 8,730 searches/mo) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Construction | Google search ads | Commercial GC / tenant improvement: cost per click across 20 big metros (DMA-targeted) | $9.30 median metro cost per click (middle half $5.07–$18.46; full range $1.15–$34.91) | Oct 2026 (last 12 months) | Google Keyword Planner (Google Ads API), Oct 202628checked Oct 20, 2026 |
| Roofing | Insurance referral programs | Insurance referral program fee, specialty contractors (Contractor Connection) Storm / insurance | 4.5% of each job sold, capped at $4,000 a job under $100,000 (cap rises to $11,000 on jobs of $600,000+). Plus a $250 online application fee and a yearly fee of $0–$5,000 that depends on how much program work you did. | Undated program sheet, posted publicly May 2022. May not be current. | Contractor Connection (Crawford & Co.) program requirements29checked Oct 20, 2026 |
| Restoration | Insurance referral programs | Insurance referral program fee, mitigation contractors (Contractor Connection) Storm / insurance | 4.5% of each job sold, capped at $4,000 a job under $100,000 (cap rises to $11,000 on jobs of $600,000+). Plus a $250 online application fee and a yearly fee of $0–$5,000 that depends on how much program work you did. | Undated program sheet, posted publicly May 2022. May not be current. | Contractor Connection (Crawford & Co.) program requirements29checked Oct 20, 2026 |
| Construction | Insurance referral programs | Insurance referral program fee, general contractors (Contractor Connection) Storm / insurance | 4.5% of each job sold, capped at $4,000 a job under $100,000 (cap rises to $11,000 on jobs of $600,000+). Plus a $250 online application fee and a yearly fee of $0–$5,000 that depends on how much program work you did. | Undated program sheet, posted publicly May 2022. May not be current. | Contractor Connection (Crawford & Co.) program requirements29checked Oct 20, 2026 |
| Roofing | Insurance referral programs | Insurance referral program fee, roofing (Alacrity) Storm / insurance | 6.00% of each job on the Allstate program, 5.50% on other insurance programs, plus $9.95 per assignment. | Fees as of May 1, 2020 (the version Alacrity posts for download) | Alacrity Solutions network fee addendum30checked Oct 20, 2026 |
| Restoration | Insurance referral programs | Insurance referral program fee, mitigation (Alacrity) Storm / insurance | 6.25% of each job on the Allstate program, 5.50% on other insurance programs, plus $9.95 per assignment. | Fees as of May 1, 2020 (the version Alacrity posts for download) | Alacrity Solutions network fee addendum30checked Oct 20, 2026 |
| Construction | Insurance referral programs | Insurance referral program fee, general contractors (Alacrity) Storm / insurance | 5.50% of each job, plus $9.95 per assignment. | Fees as of May 1, 2020 (the version Alacrity posts for download) | Alacrity Solutions network fee addendum30checked Oct 20, 2026 |
| All trades | Angi / HomeAdvisor | What Angi took in per lead across every kind of job (not a roofing, restoration or remodeling price) | US lead revenue $196.293M ÷ 4.838M US leads in Q2 2026 = $40.57 per lead, worked out from Angi's own filing. Covers every category from handyman to remodeling, so it is not a price for your trade. | Q2 2026 (Apr–Jun) | Angi Inc. Form 10-Q and earnings release31checked Oct 20, 2026 |
| All trades | Lead sellers & storm leads | Networx lead prices across all categories, as the seller states them | $10 to $100+ per lead on the pay-per-lead plan; $15 to $120+ on the exclusive plan. The seller's own figures, all categories, not audited. | Jun 2023 | Networx help center (seller's own page)32checked Oct 20, 2026 |
| Roofing | Lead sellers & storm leads | Inquirly exclusive roofing leads, as the seller states them | $50 to $300 per exclusive roofing lead; $100 to $900 per pay-per-call lead. The seller's own figures, not audited. | Sep 2024 | Inquirly (seller's own page)33checked Oct 20, 2026 |
| Roofing | Bidding | Bids per job won on private commercial bid work | About 5 bids per job won on private bid work, 6–10 on public work (general contractors), 3–4 on negotiated work. Industry reports summarized by a construction CPA. | 2010 | ENR, "Bid-Hit Ratios Provide Valuable Road Map"34checked Oct 20, 2026 |
| Roofing | Bidding | What preparing a bid costs, as a share of the project value (UK survey) | Bid cost averaged 0.57% of total project value across winning and losing bids (UK, £8bn of bids with full cost data). The average winning contractor bid cost about £60k. UK data, 2014; no US equivalent is published. | 2014 | Constructing Excellence / MarketingWorks 2014 Bid Cost Survey (UK)35checked Oct 20, 2026 |
| Roofing | Bidding | Bids per job won on private commercial bid work | About 5 bids per job won on private bid work, 6–10 on public work (general contractors), 3–4 on negotiated work. Industry reports summarized by a construction CPA. | 2010 | ENR, "Bid-Hit Ratios Provide Valuable Road Map"34checked Oct 20, 2026 |
| Roofing | Bidding | What preparing a bid costs, as a share of the project value (UK survey) | Bid cost averaged 0.57% of total project value across winning and losing bids (UK, £8bn of bids with full cost data). The average winning contractor bid cost about £60k. UK data, 2014; no US equivalent is published. | 2014 | Constructing Excellence / MarketingWorks 2014 Bid Cost Survey (UK)35checked Oct 20, 2026 |
| Restoration | Bidding | Bids per job won on private commercial bid work | About 5 bids per job won on private bid work, 6–10 on public work (general contractors), 3–4 on negotiated work. Industry reports summarized by a construction CPA. | 2010 | ENR, "Bid-Hit Ratios Provide Valuable Road Map"34checked Oct 20, 2026 |
| Restoration | Bidding | What preparing a bid costs, as a share of the project value (UK survey) | Bid cost averaged 0.57% of total project value across winning and losing bids (UK, £8bn of bids with full cost data). The average winning contractor bid cost about £60k. UK data, 2014; no US equivalent is published. | 2014 | Constructing Excellence / MarketingWorks 2014 Bid Cost Survey (UK)35checked Oct 20, 2026 |
| Construction | Bidding | Bids per job won on private commercial bid work | About 5 bids per job won on private bid work, 6–10 on public work (general contractors), 3–4 on negotiated work. Industry reports summarized by a construction CPA. | 2010 | ENR, "Bid-Hit Ratios Provide Valuable Road Map"34checked Oct 20, 2026 |
| Construction | Bidding | What preparing a bid costs, as a share of the project value (UK survey) | Bid cost averaged 0.57% of total project value across winning and losing bids (UK, £8bn of bids with full cost data). The average winning contractor bid cost about £60k. UK data, 2014; no US equivalent is published. | 2014 | Constructing Excellence / MarketingWorks 2014 Bid Cost Survey (UK)35checked Oct 20, 2026 |
Coverage
Where we have numbers, and where we don't yet
14 of 108 service-and-source combinations have a published, service-specific lead cost (●). 2 have a published referral fee or a seller-stated price instead (◐), and 13 have only a click price from search-ad tools (○). None of those is a measured lead cost. Trade-wide numbers cover the rest for now. Commercial work is mostly won by bidding, not bought per lead, so commercial rows also show what a bid costs and how many bids it takes to win one job.
Roofing
| Service | Google Guaranteed ads | Google search ads | Angi / HomeAdvisor | Thumbtack | Storm & lead sellers | Insurance referral programs |
|---|---|---|---|---|---|---|
| Roof replacement | –no data yet | ○click price only | –no data yet | ●lead cost | ●lead cost | –no data yet |
| Roof repair | –no data yet | ○click price only | –no data yet | ●lead cost | ●lead cost | –no data yet |
| Storm / hail insurance claim | ●lead cost | ○click price only | –no data yet | –no data yet | ●lead cost | ◐published fee or seller-stated price |
| Commercial reroof | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
| Commercial repair & maintenance | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
| Gutters & siding | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
Restoration
| Service | Google Guaranteed ads | Google search ads | Angi / HomeAdvisor | Thumbtack | Storm & lead sellers | Insurance referral programs |
|---|---|---|---|---|---|---|
| Water damage / mitigation | ●lead cost | ●lead cost | ●lead cost | –no data yet | –no data yet | ◐published fee or seller-stated price |
| Fire & smoke | –no data yet | ●lead cost | –no data yet | –no data yet | –no data yet | –no data yet |
| Mold remediation | –no data yet | ●lead cost | –no data yet | –no data yet | –no data yet | –no data yet |
| Sewage cleanup | –no data yet | ●lead cost | –no data yet | –no data yet | –no data yet | –no data yet |
| Storm / large loss | ●lead cost | ●lead cost | –no data yet | –no data yet | –no data yet | –no data yet |
| Commercial restoration | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
Construction
| Service | Google Guaranteed ads | Google search ads | Angi / HomeAdvisor | Thumbtack | Storm & lead sellers | Insurance referral programs |
|---|---|---|---|---|---|---|
| Kitchen remodel | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
| Bath remodel | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
| Additions | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
| Whole-home remodel | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
| New custom home | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
| Commercial GC / tenant improvement | –no data yet | ○click price only | –no data yet | –no data yet | –no data yet | –no data yet |
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