The board
Dallas–Fort Worth restoration on Google Ads (search)
Every number here comes from a public source, with its period, place and the day we checked it. Where nobody publishes a number, it says not available.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Mold remediation searchesAverage cost per click | $32.91 per click1What it takes to show at the top $7.47–$51.072,860 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Water damage / mitigation searchesAverage cost per click | $69.48 per click1What it takes to show at the top $41.05–$301.371,810 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Fire & smoke searchesAverage cost per click | $81.92 per click1What it takes to show at the top $26.95–$57.28650 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Storm / large loss searchesAverage cost per click | $3.43 per click1What it takes to show at the top $6.94–$10.66150 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Sewage cleanup searchesAverage cost per click | $448.55 per click180 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Commercial restoration searchesAverage cost per click | $329.99 per click140 searches a month | Google Keyword Planner's volume-weighted average cost per click for these searches in this DMA. A click is not a lead. | Oct 2025–Sep 2026 (Keyword Planner, last 12 months) | Dallas-Ft. Worth TX DMA | Google Keyword Planner (Google Ads API), Oct 2026Checked Oct 20, 2026 |
| Cost per lead, Dallas–Fort Worth only | not available | No public source publishes a Google Ads cost per lead for this trade in this metro. National figures are below. | — | — | No public source found as of Oct 25, 2026 |
| Cost per signed job | not available | No public source publishes this for this trade, metro and channel. We will not estimate it. | — | — | No public source found as of Oct 25, 2026 |
Demand pulse
Mold remediation searches by month, Dallas-Ft. Worth TX DMA
Monthly Google searches for mold remediation, mold removal, black mold removal. More searches usually means more competition for the same clicks.
2025-102,920
2025-112,510
2025-122,740
2026-012,860
2026-022,860
2026-032,920
2026-043,290
2026-053,110
2026-063,110
2026-073,460
2026-082,810
2026-092,350
For context
National Google Ads (search) numbers for restoration companies
These are country-wide, not Dallas–Fort Worth. Use them as a yardstick, not a local price.
| What | Number | Definition | Period | Where | Source |
|---|---|---|---|---|---|
| Water damage, middle-of-the-pack cost per lead (21–29 advertisers a month)Water damage, middle-of-the-pack cost per lead (21–29 advertisers a month) | $637 middle for 2026 (month to month $498–$711); cheapest tenth ~$271, priciest tenth ~$1,3462 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jan–Sep 2026 | United States | 99 Calls Google Ads benchmarksChecked Oct 20, 2026 |
| Fire & smoke damage search ads, 99 Calls restoration clients: cost per leadFire & smoke damage search ads, 99 Calls restoration clients: cost per lead | $7053 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jan 2024–Jun 2026 | United States | 99 Calls restoration reportChecked Oct 20, 2026 |
| Mold remediation search ads, 99 Calls restoration clients: cost per leadMold remediation search ads, 99 Calls restoration clients: cost per lead | $1653 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jan 2024–Jun 2026 | United States | 99 Calls restoration reportChecked Oct 20, 2026 |
| Water damage cost per lead by year, middle (low–high)Water damage cost per lead by year, middle (low–high) | 2024 $504 ($288–$882); 2025 $557 ($306–$1,104); 2026 Jan–May $676 ($347–$1,447)4 | Cost per lead as defined by the publisher; national, not specific to this metro. | 2024–May 2026 | United States | 99 Calls restoration reportChecked Oct 20, 2026 |
| Sewage cleanup search ads, 99 Calls restoration clients: cost per leadSewage cleanup search ads, 99 Calls restoration clients: cost per lead | $525 (click price $61.23, 11.7% of clicks became leads)5 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jan 2024–mid-Jun 2026 | United States | 99 Calls restoration reportChecked Oct 20, 2026 |
| Storm / ice dam search ads, 99 Calls restoration clients: cost per leadStorm / ice dam search ads, 99 Calls restoration clients: cost per lead | $335 (click price $26.34, 7.9% of clicks became leads) · thin data, directional5 | Cost per lead as defined by the publisher; national, not specific to this metro. | Jan 2024–mid-Jun 2026 | United States | 99 Calls restoration reportChecked Oct 20, 2026 |
Also: Dallas–Fort Worth restoration on Google Local Services Ads · All 12 market pages · How we check
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