Water damage restoration lead costs in 2026

Restoration has the most expensive leads of any trade we track. Here's what the published data says.

Google Local Services Ads

• Water damage: $115.57 avg / $98.50 median (p10–p90 $81.78–$278.87) — 99 Calls LSA Cost Estimator (Oct 2026 (last 3 mo), checked 2026-10-19).
• Water damage, a second dataset: $87 / $99 / $278 (low / middle / high end) — AdGenius LSA benchmark (Jun–Sep 2026, checked 2026-10-19).
• Disaster restoration contractors: $320.90 avg / $355.03 median (p10–p90 $125.89–$445.85) — 99 Calls LSA Cost Estimator (Oct 2026, checked 2026-10-19).

Google Ads (search)

$637 median 2026; p10 ~$271, p90 ~$1,346; Sep 2026 median $498 — 99 Calls Google Ads benchmarks (Jan–Sep 2026, checked 2026-10-19). That's several times the LSA price, which is why many restoration companies lean on LSA first.

Angi / HomeAdvisor

Reported $15–$85 per lead — HomeProCalls (2026, checked 2026-10-19). Cheaper per lead, but shared with other pros.

Fire and mold

We haven't found public fire- or mold-specific figures yet. Submit yours to help fill the gap.

See every figure on the restoration tracker.

Sources were checked on the dates shown. TradeCPL doesn't invent figures; gaps are marked.